The Jack Daniel’s New Year's Eve Live: Nashville's Big Bash celebration is more than just music. It’s an authentic Nashville experience that is friendly and inviting to all. This year, Music City, Inc. will partner with the HERO (Homeless Education Resource Office) Program of Metro Nashville Public Schools to support students and their families who are experiencing homelessness, the Nashville Convention & Visitors Corp announced today.
- Through the partnership, Big Bash sponsor Crav’n Flavor will replenish the HERO food pantry for the month of January from scratch. The food pantry empties in December to ensure families are well-supported throughout the holiday season.
- Dr Pepper, Coca-Cola Consolidated, and Carl Black Chevrolet will support HERO families by supporting the transportation fund over the next 12 months so that families can access community resources and navigate the work of obtaining stable housing.
- The Nashville Convention & Visitors Corp through its Music City Inc. foundation, will contribute $1 from each official Big Bash event t-shirt and other NCVC merchandise to HERO.
The HERO Program supports MNPS students who fit a broad definition of homelessness, including those who are doubled-up with friends or relatives, staying temporarily in hotels, and living in family shelter programs. The HERO staff serves as a team of reliable and dependable resource connectors among schools, students, and community partners while bridging immediate gaps for students by providing necessities such as school clothing, shoes, school supplies, hygiene items, and access to an in-house food pantry.