About the Nashville Convention & Visitors Corp

Brand Promise

The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.

What we Do

Bringing visitors to Music City is our business, and a record 15.2 million visitors came to Nashville in 2018.

The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. Locals rarely see our work, but they enjoy our results from the economic activity generated by the industry.

In 2003, our Board of Directors set a goal to grow Nashville's second-largest industry from $3 billion to $5 billion. In 2013, we reached that goal, and today we are a $6.5 billion industry, generating one-third of all visitor spending in the state of Tennessee.

We have sales staff based in Nashville, as well as satellite offices in Chicago, Atlanta, Washington D.C., Philadelphia, Los Angeles, Denver, and Dallas – where our key client set is based.  To promote Nashville as a convention and tourism destination we participate in tradeshows, conduct site visits, and organize “Roadshows,” at which we coordinate appointments and events for our members to interact with clients in market.

Our marketing team encompasses several areas including advertising, promotions, creative services/branding, digital marketing, research, public relations, social media, events, visitor services, convention services, housing services, membership and partner marketing.

In Public Affairs, we service our community through corporate communications, government affairs, workforce development and training.

The NCVC is governed by a 22-member board made up of outstanding community leaders who represent a diverse array of Nashville businesses and who selflessly give of their time for the economic development of Music City. See who's currently serving on our Board of Directors.

Vision & Goals of the Nashville CVC
Vision

That Nashville will continue to be a premier domestic and international entertainment destination for travelers who seek leisure and convention experiences.

Mission

To maximize the economic contribution of the convention and hospitality industries to the total community by marketing and developing Nashville as a premier domestic and international destination.

Brand Promise

The promise of Nashville – where the music is inspired, created, recorded and performed - is to provide the ultimate musical entertainment experience, celebrated through our diverse cultural, creative, and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.

Performance Goals

The Nashville Convention & Visitors Corp (NCVC) is a performance-based, non-profit organization. All initiatives are measured against annual performance goals, which are implemented and monitored by the NCVC Board of Directors. 

Strategic Priorities

The Strategic Plan is currently being updated.

Transportation: Getting to and around Nashville is critical to sustain success with transportation opportunities including rapid transit, for-hire vehicles and increased airlift.

Infrastructure: Parks and public facilities are key to attracting events and conventions to appeal to visitors. Addressing aging facilities, including Bridgestone Arena, Nissan Stadium and The Fairgrounds at Nashville, and planning for the expansion of the Music City Center will help ensure a bright future.

Development: Smart, appropriate growth throughout Nashville is essential for the city to evolve while retaining authenticity.

Music City Brand: Playing a critical role in the city’s growth, the Music City brand will need to evolve as the city evolves but never change.

Workforce: New and greater job opportunities in the hospitality industry make developing a quality workforce crucial to a successful future.
 

Music City Inc.

In 2006, the Nashville Convention & Visitors Corp created a 501(c)(3) foundation to enhance its programs, providing more education, training, and research benefiting Nashville citizens, the workforce of its hospitality industry, and visitors to Music City. Officially named Music City, Inc., the foundation launched the Music City Walk of Fame project in November 2006.

Event Marketing Fund

The Nashville Convention & Visitors Corp serves as the administrator of the Metropolitan Nashville Event & Marketing Fund. Applications will be accepted for FY 2019-2020 beginning March 1 through April 30, 2019. Download the application and guidelines. Please note that updates have been made to the application and guidelines. Please direct questions about the Fund or the application process to Andrea Arnold at andrea@visitmusiccity.com or Bonna Johnson at bonna@visitmusiccity.com. All meetings of the Metropolitan Nashville Event and Marketing Fund are listed on the calendar at nashville.gov/News-Media/Calendar-of-Events.