Discounts & Deals Program

Program Overview

The NCVC is a gateway to the city for visitors seeking information to help confirm their trip to Nashville. Participation in the Discounts & Deals Program gives your business opportunities for incremental sales and additional exposure through NCVC’s multiple marketing channels. Visitors can make plans to experience Music City with the convenience of purchasing tickets, finding special offers, and booking their choice of lodging, all in one place, where the validity of information can be trusted.

Reservations for Lodging

Hotels and other lodging members have the opportunity to participate in a room reservation system managed by aRes Travel. Leisure visitors make reservations through a professional call center or online through Member participation is automatic for hotels with room inventory in the Global Distribution System (GDS) or through chain agreements. For members that do not have room inventory in either option, an extranet tool is available for participation.

Leisure Vacation Packages

Hotels, attractions, events, restaurants and retail partners have the opportunity to participate in a vacation package reservation system managed by aRes Travel. Leisure visitors purchase themed experiences to match their interests and choose from a variety of hotel options to customize a package. Member participation is optional.

Ticket Sales

Attractions and events have the opportunity to participate in a ticket reservation system managed by aRes Travel. Leisure visitors can purchase tickets through a professional call center, online through, or at the Nashville Visitor Center. Member participation is optional. 

Total Access Pass

Attractions and tours have the opportunity to participate in the Total Access Pass program. This pass allows one individual to pick 4 attractions and/or tours from the list of those participating to visit during their time in Music City. This pass is promoted through NCVC marketing channels and can be purchased online, in the downtown Nashville Visitor Center and at select AAA offices.

Special Offers

NCVC members have the opportunity to provide discounted offers to three distinct audiences–Visitors, Convention Exhibitors, and fellow NCVC Members–via This program is a FREE BENEFIT to members, further extending the marketing opportunities through NCVC distribution channels. Special offers can be submitted and changed at any time through the Member Portal to allow you to maximize sales opportunities to best fit your business needs.

Contact Us

To find out more or to start participating in the various Discounts & Deals Programs, contact the following:

Pam Huff
Director, Leisure Sales and Services

Jessica Gregory
Leisure Sales & Retail Coordinator