Music City Total Access Pass Program - Member Information

For Members
Program Overview

The Total Access Pass Program (TAP) provides visitors with the convenience of a combination attraction pass for one discounted price. Visitors have the flexibility to choose four attractions they visit from the list of participating members. during their time in Music City. An additional two bonus attractions are included for a total of 6 attractions for one price. The Total Access Pass is promoted through NCVC marketing channels and can be purchased on www.visitmusiccity.com or at the downtown Visitor Center (inside Bridgestone Arena). The pass is also sold in several AAA Travel Offices and through a select few affiliate partners.

How it Works

Visitors get the benefit of purchasing one pass that includes 30+ attractions or tour options to visit while in Music City. All included attractions are discounted from the gate price but these discounts are not shown directly to purchasers. Only the one Total Access Pass price (for 6 attractions plus discounts) is visible to purchasers. Each person must have their own pass and each pass is scanned at the entry to each of 4 chosen attractions and 2 designated bonus attractions – for a total of 6 attractions included in the Pass. Total Access Passes must be shown for any exclusive deals included with the program.

How Members Participate

The Total Access Pass Program is updated each calendar year. Agreements are renewed or new agreements created in the fall and new materials are printed for the following year. The Total Access Pass is best utilized by NCVC member attractions, tours, and activities. Reimbursement rates vary per participant and are not visible, per attraction, to the purchaser. For each TAP scanned at your attraction/tour, you will be reimbursed by the NCVC according to the annual agreement. Participating businesses are trained on how to accept the Total Acess Passes and how to claim reimbursements. For tracking and payment purposes, participants have access to an online tracking program. Using that information, monthly payments are made to reimburse the previous month’s Total Access redemptions.

2021 Total Access Pass Renewals and New Partner Interest Response
October 27 – November 6, 2020

2021 Total Access Pass Agreements Processed/Confirmed
November 2020

2021 Total Access Pass Partner Training/Program Updates
December 2020

Marketing Channels
  • Visitmusiccity.com – significant promotion
  • NCVC Leisure Sales/Customer Service Center (direct-selling)
  • NCVC social media channels
  • Nashville Visitor Guide – featured promotion (print & digital)
  • NCVC email marketing channels – throughout the calendar year
  • Included in Leisure Vacation Packages
  • Promoted at select FIT Travel Distributors
  • Rack cards at  Nashville Visitor Center & TN Welcome Centers
  • Select Affiliate Sales Partners – Wyndham Vacation; Opry Mills; AAA Offices, etc.
TAP Program Contact

Alaina McAlum
Sr. Visitor Experience Coordinator
alaina@visitmusiccity.com
615-259-4744