NCVC Names Chief Marketing Officer, formerly of Myrtle Beach and St. Petersburg/Clearwater

Four Others in Senior Positions Promoted as Part of Leadership Restructure.

NASHVILLE –A new Chief Marketing Officer who has experience in the hospitality industries in Myrtle Beach and St. Petersburg/Clearwater has joined the Nashville Convention & Visitors Corp. Additionally, four others in senior positions have been promoted as part of a restructuring of the NCVC’s senior leadership team.

Scott Schult, who has more than 20 years directing marketing at other convention and visitor organizations, has been hired for the role of Chief Marketing Officer. Schult spent 12 years as Executive Vice President of Marketing for the Myrtle Beach Area Chamber of Commerce and nine years with the St. Petersburg/Clearwater Area Convention & Visitors Bureau.

“Scott has great experience, a great attitude and strengths in key areas of strategic partnerships and digital marketing,” said Butch Spyridon, CEO of the NCVC. “He will help us sustain our marketing momentum and efforts to brand Music City as the top destination that it is.”

Schult said, “I am excited to join the talented team at the NCVC and help build upon the exceptional work of growing tourism and a world-class brand. Music City has an incredible vibe that we want to share with people around the world and inspire them to visit.”

Deana Ivey, who previously held the title of Chief Marketing Officer and Executive Vice President, was elevated to the role of President in an announcement earlier this week.

Other promotions at the NCVC include:

  • Andrea Arnold elevated from Senior Vice President, Public Affairs to Chief Public Affairs Officer
  • Adrienne Siemers elevated from Senior Vice President, Sales to Chief Sales Officer
  • Marie Sueing elevated from Senior Vice President, Diversity & Inclusion, to Chief Diversity Officer
  • Heather Middleton elevated from Vice President, Public Relations to Senior Vice President, Marketing

“We are fortunate for the skill and experience of the senior leadership team and their staff as they carried the hospitality industry through the pandemic and other challenges,” said Kevin Lavender, Chairman of the Board of Directors of the NCVC. “2022 looks strong for our industry with major events and a full slate of conventions on tap, and we appreciate their hard work and dedicated leadership.”


The Nashville Convention & Visitors Corp

The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at and follow us on social media: