Nashville's Iconic Goo Goo Cluster Celebrates 110 Years

America’s first combination candy bar will commemorate with an exclusive, one-day-only deal.

NASHVILLE, Tenn. – Goo Goo Cluster, the iconic Southern heritage candy brand, is celebrating its 110th Birthday with an exclusive online promotion. To celebrate more than a century of making their beloved clusters, the Nashville-based chocolate company will reward the first 110 online shoppers with a free bag of Lil Goo’s. Whether gearing up for Halloween trick-or-treaters or shopping early for stocking stuffers, this sweet deal comes right in time for a variety of holidays.

“It’s been an honor to serve chocolate lovers around the globe for the last 110 years,” said Co-Owner and Vice President of Operations Laurie Spradley of Goo Goo Cluster. “There are never enough ways to say thank you to our customers, but we especially wanted to show our appreciation on this special anniversary. We look forward to serving our loyal fans for centuries to come!”

In 1912, America’s first combination candy bar was invented by Howard Campbell Sr. and Porter Moore at the Standard Candy Company in Nashville. The two covered a roundish mound of caramel, marshmallow nougat and fresh roasted peanuts in real milk chocolate to create the Goo Goo Cluster. The original creation was an inaugural moment in candy bar history: Multiple elements were mass-produced in a retail confection, and just like that, a candy bar consisted of more than one principal ingredient. Goo Goo Cluster has kept the original recipe the same for 110 years, but has introduced other flavors like Pecan and Peanut Butter as well other iterations of the product lineup like Lil’ Goos and chef-curated Premium Goo Goos.

The beloved cluster has continued to garner adoration and support from loyal customers nationwide with the recent transformation of its downtown Nashville shop. The storefront on Lower Broadway allows visitors to experience the delicious confection in a whole new way. Located at 116 3rd Ave. S., Goo Goo Chocolate Co. offers Design Your Own Confection Stations, interactive classes, a retail shop and a full-service Chocolate Bar menu providing boozy milkshakes, baked goods, bonbons and more. 

To be eligible for a free bag of Lil’ Goos, you must be one of the first 110 customers to place an online order and use the promotion code “FREE GIFT” on Monday, Oct. 24. The code can only be used once per customer and will become inactive after 110 claims. For more information about the brand, the shop and its delicious products, visit


In 1912, in a copper kettle at the Standard Candy Company in Nashville, Tenn., America's first combination candy bar was invented: A roundish mound of luscious caramel, smooth creamy marshmallow nougat, and fresh roasted peanuts all covered with a thick coating of real milk chocolate. Additional products have been added to the lineup throughout the years much to the delight of Goo Goo enthusiasts, including Pecan, Peanut Butter, Lil’ Goos and chef curated Premium Goo Goos. Creative candy lovers can also Design Your Own Premium Goo Goo online and through chocolate classes. The Goo Goo Shop in downtown Nashville finalized a $2 million transformation and reopened in fall 2021 as the Goo Goo Chocolate Co. offering interactive classes, a full-service chocolate bar serving premium chocolate, wine and whiskey pairings, boozy milkshakes and seasonal treats and a retail shop.