Goo Goo Cluster Partners with Loveless Cafe for Premium Treat

The Loveless Cafe Biscuits & Jam Premium Goo Goo will hit shelves at both Nashville landmarks and online Tuesday, Nov. 1.

NASHVILLE, Tenn. – Goo Goo Cluster has announced they will bring back the Loveless Cafe Biscuits & Jam Premium Goo Goo, which incorporates scratch-made ingredients from Nashville’s legendary restaurant. Filled with Loveless Cafe strawberry preserves, biscuit shortbread and vanilla cake nougat covered in rich ruby chocolate, the Loveless Premium Goo Goo will be available online and in-stores starting Tuesday, Nov. 1 through Saturday, Dec. 31, 2022, or while supplies last.

Goo Goo Cluster, which celebrated its 110th birthday this October, created America’s first combination candy bar in 1912. The iconic Southern heritage candy brand still offers its original recipe of caramel, marshmallow nougat and fresh peanuts covered in milk chocolate, but has introduced new flavors and iterations of the product lineup like this specialty curated Premium Goo Goo.

“This jam-filled, biscuit-inspired confection represents deep roots and rich flavors from two of Nashville’s beloved brands,” said Beth Sachan, Vice President of Sales and Marketing at Goo Goo Cluster. “We had so much fun working with the Loveless Cafe team to create an irresistible treat that showcases the nostalgic, authentic flavors of both longstanding culinary brands.”

The Loveless Cafe has been offering families and friends a place to enjoy scratch-made biscuits, preserves and Southern cooking for over 70 years. Named by USA Today as the “Top Down Home Dining Spot,” the Southern landmark hosts more than half a million visitors each year at its West Nashville campus, which is comprised of an iconic restaurant in Lon and Annie Loveless’ original house, quaint gift shops and special event spaces.

“When people think of Nashville originals, Loveless Cafe biscuits and Goo Goo Cluster candies likely come to mind, so it was a natural fit for us to partner together,” said Crystal Buttrey, sales manager at the Loveless Cafe. “The Biscuits & Jam Premium Goo Goo has classic flavors from both brands that are sure to bring back fond memories of southern cooking and sweet treats.”

The Loveless Cafe Biscuits & Jam Premium Goo Goo originally launched in spring 2022 with a very limited supply. The coveted product will be available again at Goo Goo Chocolate Co., located downtown on 3rd Ave. S, and online at beginning Tuesday, Nov. 1. The Loveless Cafe will also sell the Premium Goo Goo at the Hams & Jams Country Market located by the Cafe at 8400 Highway 100.

For more information about The Loveless Cafe Biscuits & Jam Premium Goo Goo, or to stock up on this exclusive treat in time for the holidays, visit


In 1912, in a copper kettle at the Standard Candy Company in Nashville, Tenn., America's first combination candy bar was invented: A roundish mound of luscious caramel, smooth creamy marshmallow nougat, and fresh roasted peanuts all covered with a thick coating of real milk chocolate. Additional products have been added to the lineup throughout the years much to the delight of Goo Goo enthusiasts, including Pecan, Peanut Butter, Lil’ Goos and chef curated Premium Goo Goos. Creative candy lovers can also Design Your Own Premium Goo Goo online and through chocolate classes. The Goo Goo Shop in downtown Nashville finalized a $2 million transformation and reopened in fall 2021 as the Goo Goo Chocolate Co. offering interactive classes, a full-service chocolate bar serving premium chocolate, wine and whiskey pairings, boozy milkshakes and seasonal treats and a retail shop. 


Established in 1951, the Loveless Cafe is a Nashville landmark that stays true to its Southern flavor and serves more than half a million guests a year. The Cafe’s welcoming neon sign on Highway 100 promises hot biscuits and country ham every day, drawing food enthusiasts, locals, out-of-town guests and celebrities alike. The Loveless Cafe is rooted in the traditions of comfort, home-cooked meals and down-home hospitality. To learn more, visit