NASHVILLE, TN (March 29, 2021) - From empty venues, to cancelled shows, the heart of Music City has taken a beating. As we slowly resurface and aim for life as we knew it, James Hatem is partnering with The U.S. Bartenders Guild and Music Venue Alliance Nashville on Friday, April 9 in an effort to bring awareness to the struggles faced by Nashville’s local music scene in the last year and the resiliency of artists, crews and venues. James, in collaboration with some of Nashville’s finest, is doing his part in bringing hope back to the city by attempting to break a Guinness World Record.
The Goal: Perform at 80 venues in 24 hours beating the current standing record of 65, set in 2012 by Norway-based band Helge Toft.
After COVID-19 testing and going to great lengths to make sure his crew has all the necessary PPE to keep them safe, James will travel through Nashville playing venues of all sizes including Bridgestone Arena, Ascend Amphitheater, Exit/In, and many more Nashville favorites for live music. With the help of Two Rivers Ford,James and his small crew will hit hotspots in Downtown, Midtown, and East Nashville neighborhoods in this attempt.
All donations from fans and sponsors will go directly to the U.S. Bartenders Guild and Music Venue Alliance Nashville to help the amazing venues and bars in Nashville who have been affected by the pandemic.
“It’s about helping the venues,” James said. “They’ve gone months without live shows and everyone needs to be reminded that without them, this isn’t Music City. Not only will we be raising money to give back to all the venues, but our goal is to show that live music can be brought to everyone again in both a fun and safe manner.” - James Hatem
Fueled by a desire to breathe life into live music once again, James is determined to put on the performance of his life and make history in Nashville. In addition to the live performances, Tune Den, a live-streaming studio and online platform, is hosting a livestream music festival featuring six Nashville-based bands on April 9th-10th. Tuneden will check in with James as he travels from venue to venue during his 24 hour event and fans are highly encouraged to join virtually for this momentous occasion.
About James Hatem: With songwriting and vocals that move you, James Hatem is changing what it means to be a blues artist in 2021. Hailing originally from New Jersey, James moved to Nashville in 2013 and has been captivating audiences with his high energy live show. With extensive nationwide touring experience, it makes sense that James would attempt to break the Guinness World Record for the most live shows played in 24 hours. Follow James’ journey virtually on April 9th as he traverses 80 Nashville venues in an attempt to break this record. For more information visit: www.jameshatem.com
About Mora Music Management: Mora has two goals: First, to be productive, honest, and consistent to ensure our artists feel comfortable in their craft to make the most of their careers. Second, we are committed to continuously shifting the new normal in the music industry and constantly pushing the envelope to make our clients stand out. We are here to help artists focus on the music and leave the rest up to us. Team: Mitchell Curley, Danny Allebach, Matt Kimble. For more information visit: www.moramusicmanagement.com
About Apogee: Apogee was founded in 2018 to provide the fan, artist and venue with the pinnacle of the concert experience. With a passion for putting the aforementioned first, Apogee has quickly grown into one of the premier independent concert promoters in Nashville, TN and St. Louis, MO. Not only has Apogee worked with a multitude of artists, it has also collaborated with various industry leading organizations such as Live Nation, AEG, Red Bull Music and more. As Apogee has progressed it has become a brand dedicated to creating the best possible live experience. The word ‘apogee’ represents the highest point in the development of something. Apogee lives and works to move the needle towards its namesake. For more information visit: apogeepromotion.com
About Colonize Music: Founder Gabriel Briones believes that every musician/creator has an ample audience dedicated and supportive enough to sustain a feasible, independent career doing exactly what they love: Creating. Colonize Music was founded in 2019 and has since been on a mission to market more intelligently, efficiently, and successfully for aspiring musicians and creators alike. Through highly tailored, data-driven campaigns, Colonize Music dives deep into clients’ brands and how to best translate them synonymously across all marketing platforms to identify their target audiences and ultimately set them up to scale their success. Team: Gabriel Briones, Sam Allen, Ajonte Bush.For more information visit: www.colonizemusic.com
About the U.S. Bartenders Guild: We believe tending & owning bars is an honorable career choice. Our goal is to empower bartenders to take charge of their careers. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition. Since knowledge is power, our chapters hold cocktail competitions, sponsor intimate seminars with internationally recognized brand representatives, and forge relationships between top bar talent in 50 cities and counting. We offer all our members opportunities to compete, travel around the world, and spread knowledge in the pursuit of elevating our craft. For more information: www.usbg.org
About TuneDen: Tuneden Live is an independent live-music broadcast studio in Nashville, TN. Tuneden specializes in real-time event live streaming that gives both artists and fans a unique and engaging live stream performance experience. For more information: www.tunedenlive.com