NASHVILLE, Tenn. (April 23, 2021) -- Following the success of My Wine Society’s 2019 sold-out inaugural Blended Festival in San Diego, the fast-growing music, food, and wine event is returning in 2021 — and expanding to Nashville.
Blended Festival will make its Music City debut at First Horizon Park on August 13 and 14. The two-day wine-centric event is the first of three Blended Festivals in 2021, with Austin scheduled for Sept. 10-11, and San Diego on Oct. 15-16.
The initial Nashville music lineup, announced today on the Blended Fest Instagram story, includes chart-topping acts and local talent from the worlds of EDM, country, and pop. Scheduled to perform are Kaskade, Lil Jon, Kim Lee (Netflix’s Bling Empire), Blanco Brown, Bryce Vine, Cat Dealers, Deejay Silver, On The Outside, Ernest, Brody Jenner, and Brandi Cyrus, with more to be announced.
“We’re thrilled to present this unique mix of genres and big talent to kick off our 2021 Fest season,” said Kalika Moquin, Blended Festival Director. “The Blended Festival brand is modeled to thrive in destinations where enthusiasts of wine, music, and culinary experiences reside and visit. Nashville encompasses all three and was at the top of our list for expansion.”
Blended Festival will feature a main stage that hosts chart-topping acts and local talent. Festivalgoers will also get a taste of Nashville with popular food vendors, and a culinary stage featuring notable chefs (to be announced). Additionally, Blended Festival will debut a Wellness Lounge, partnering with When The Music Stops (WTMS.), the nonprofit and community that supports emotional and mental health through music, connection, and love.
Premium activations will include the Maxim VIP Village offering exclusive bottle service, hosted bar hours, and celebrity DJs, and the My Wine Society Wine tent at the center of the action, providing festivalgoers the opportunity to try a vast selection of varietals from domestic and international wineries. Celebrity sommelier Matthew-Lorèn will be on-site to educate and answer wine-related questions throughout the weekend.
Blended Festival, powered by My Wine Society (MWS) -- the popular wine app for millennials -- gives festivalgoers a chance to socially interact, both prior to and during the event. By downloading the MWS app, attendees can virtually meet other ticket holders, join chat rooms, earn badges, track their wine tastings, interact with wine brands, be the first to know when artists are performing, as well as access complimentary drinks, tastings, merch giveaways, and more. In addition to the app integration, Blended Festival will be a completely cashless festival, directing all guests to pre-register their activities. The MWS app is available for free download on iTunes and Google Play.
“People are ready for connection, and to re-emerge and get back to enjoying the things we love,” said Kristy Rumsey, Blended Festival’s Director of Marketing and Media. “We are taking the cautionary steps that come with producing live events today, working closely with First Horizon and Metro Nashville to adhere to all state and local guidelines. We remain optimistic, however, that we have timed the festival to coincide with lesser restrictions.”
For information about First Horizon Park’s comprehensive health and safety plan, visit www.milb.com/nashville/ballpark/safety.
Tickets can be purchased now by visiting www.blendedfestival.com. Two-day packages start at $199 with VIP and Premium upgrades and layaway plans available. $2 from each ticket purchased will be donated to St. Jude Children’s Research Hospital®. For updates, follow @BlendedFest on Instagram and Facebook.
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