NASHVILLE, TN—August 7, 2020—At a time when the idea of going to a live performance seems like a thing of the past, an entirely new concept in entertainment promises to change the way that the public can consume and enjoy live event experiences. Introducing EAMOTION, an immersive sensory experience that physically guides the audience through a fixed course of highly visual, interactive video installations--think 50-foot tall pyramids constructed from 2000+ video panels, and 400-foot wide projection mapped surfaces. Audience members drive, and in some cases walk, in timed intervals, through custom-built outdoor venues, making EAMOTION a contact-free and pandemic-proof experience for the entire family. EAMOTION will debut in Nashville on September 18-22, 2020, before touring in select US markets. Ticket prices range from $35-$65 per vehicle (not per person). https://www.eamotion.com/
As vehicles drive through the experience, which runs about 40 minutes, they encounter a series of installations, each one offering its own theatrical impact. What makes EAMOTION even more dynamic and high-tech, however, is that all the installations are synchronized. This means that over 8000 lighting, video, and special effects elements along the two mile course are perfectly in sync with each other and the music, culminating in an unprecedented audiovisual experience. Every installation takes on new life as the audience moves forward along the course, and with vehicles starting at varied places in line, the overall experience is completely different if they come back a second time.
The brainchild of Erik Anderson, co-founder of Cour Design, an award-winning, Nashville-based production design firm (Billie Eilish, Kacey Musgraves, Paramore), EAMOTION rethinks how music, lighting, video, and special effects can be integrated into a production. “We collaborated with the best and brightest in our industry to reimagine every aspect of a large-scale production,” says Anderson, who also serves as EAMOTION’s CEO.
SAFETY FOR THE AUDIENCE & STAFF
With 2500-7500 cars driving the course each night, depending on the scale and venue, and more than 70 people working each show, the EAMOTION team has created new protocols to ensure the safety of both ticket holders and crew. In addition to no-contact ticket scanning and timed entry ticketing, audience members are prohibited from leaving their vehicles once they begin the course. On the production side, the staff will be divided into pods of 5 people. If one member of the pod is sick, the entire pod will be quarantined. Alternate pods will be paid to be on hold, ready to step in if necessary. “The pandemic has forced us to get creative, from a production and entertainment standpoint as well as how we address the safety concerns that come with an event of this scale,” adds Anderson.
AN INDUSTRY GETS BACK TO WORK
The EAMOTION concept grew from the realization that comprehensive, live entertainment may not return to what it once was—at least not for some time. “Coronavirus shutdowns have exposed a vulnerability in our industry, but also opened a void into which something new can be conceived,” says Anderson. “Right now, there are an unprecedented number of creative and technical people with no outlet for their skills, not to mention the sheer amount of gear and technology available at our fingertips. We wanted to create an opportunity to bring the entire industry—creatives, technicians, vendors, promoters, agents, etc.—back to work.” For Anderson, the idea of “open-sourcing” the technology behind EAMOTION is an important part of redefining the live entertainment experience. “We’ve been connecting with production firms across the country to push the idea of collaboration, instead of competition,” he says. “We’re excited to see how our peers will use our technology, and help us to change the public’s perception of what a live event can be.”
ABOUT COUR DESIGN
Founded in 2015 by Erik Anderson and Gordon Droitcour in Nashville, TN, COUR DESIGN is an award-winning consortium of extraordinary designers and producers for live entertainment events. With a focus on creative problem-solving and a technology-forward design process, COUR DESIGN has executed stunning live visual experiences for such artists as Billie Eilish, Kacey Musgraves, and Lizzo, and was named by Variety one of “Live Music’s Top Creative Directors” in 2019.