Nashville Named Top Destination Marketing Organization in North America
Nashville Convention & Visitors Corp Recognized by National Tour Association for Strength of City’s Appeal to Group Travelers
NASHVILLE – The Nashville Convention & Visitors Corp (NCVC) has been named the top destination marketing organization in North America by members of the National Tour Association. The decision by the country’s tour operators to name Nashville the Gold recipient is a reflection of the city’s strength with group travelers.
“This outstanding honor for the Nashville Convention & Visitors Corp not only recognizes the organization as a whole, but it particularly highlights the great work that the tourism sales team is doing,” said Ken Levitan, Board Chair of the Nashville Convention and Visitors Corp and Co-President of Vector Management. “We know we’ve been hitting convention sales out of the park, so this recognition is validation of our long-lasting appeal to the group tour segment. We know that being successful in all market segments is the key to sustained success.”
The honor by the association emphasizes the importance group tour business has played in the growth of the city’s hospitality industry, with the city’s appeal as a vacation destination built on the motor coach segment decades ago. Vacationers continue to be drawn here by the city’s attractions and the national attention Nashville is getting for its unparalleled live music and dining scene. The NCVC has a three-person tourism sales team that focuses on groups of 10 or more visiting Nashville.
The award is voted on by National Tour Association tour operators based on the quality of product, level of customer service, value to customers and dedication to relationship building. Winners will be featured in the January edition of Courier, the official monthly magazine for members of the National Tour Association. Nashville also will be recognized at the association’s annual convention, which takes place in Atlanta from Jan. 31 to Feb. 4.
The recognition is part of the 2016 Distinguished Dozen awards, which is in its fifth year. Also in the category of best destination marketing organizations, NYC & Company was named the Silver award recipient and Destination DC got Bronze.
Nashville also was recognized in the Theater/Show Venue category with The Grand Ole Opry Entertainment Group being named the Silver recipient.
National Tour Association
Founded in 1951, NTA is a global association of packaged-travel professionals serving travelers to, from and within North America. Courier, its monthly magazine, provides in-depth information on destinations, tour suppliers and industry news. For more information, visit NTAonline.com. Follow NTA on Twitter at @NTAnews.
The Nashville Convention & Visitors Corp
The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com, tune in to our internet radio station at www.highway65radio.com, and follow us on social media: