JACK DANIEL’S OPENS NASHVILLE GENERAL STORE IN MARATHON VILLAGE
Jack Daniel’s celebrates the 150th anniversary of the Jack Daniel Distillery with the launch of the first-ever retail store outside of Lynchburg
LYNCHBURG, Tenn. (July 26, 2016) – As part of the Jack Daniel Distillery’s 150th anniversary celebration, Jack Daniel’s today opened the Nashville General Store, the brand’s first retail and experiential location outside of Lynchburg, in Nashville’s historic Marathon Village. Open seven days a week, the Jack Daniel’s Nashville General Store brings the authenticity and charm of Lynchburg to Nashville and gives consumers a taste of the Jack Daniel Distillery, America’s oldest registered distillery.
“Jack Daniel’s is proud and honored to be an integral part of Tennessee tourism as people from across the world visit Lynchburg and the Jack Daniel Distillery each year,” said Mark McCallum, President of Jack Daniel’s. “With the new Jack Daniel’s Nashville General Store, we’re bringing that experience to Nashville and allowing even more people to feel the spirit and enthusiasm of Lynchburg.”
The Nashville General Store will offer consumers a wide-ranging selection of specialty Jack Daniel’s products and gifts in a boutique environment, including exclusive branded apparel and accessories and commemorative guitars. It will also offer unexpected premium items that celebrate the brand’s history and unique connection to music and pop culture. Additionally, the store will bring the Jack Daniel’s whiskey making experience to Nashville, including interactive displays that showcase Jack Daniel’s process of crafting whiskey, including the distilling process, charcoal mellowing and barreling.
Located in Nashville’s historic Marathon Village, located at 1310 Clinton Street, the Jack Daniel’s Nashville General Store will be open seven days a week. The 1,500 square-foot retail space was completely remodeled and designed specifically for Jack Daniel’s. It will be operated by ImageSeller, a creative agency specializing in branded merchandise and long-time partner of Jack Daniel’s.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
Your friends at Jack Daniel’s remind you to drink responsibly.
JACK DANIEL'S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel's. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.