July 4th Food
Food Truck Court will be located on Rep. John Lewis Way from Broadway to Demonbreun near the Amazon Family Fun Zone, on First Avenue near Ascend Amphitheater, and along Demonbreun near Walk of Fame Park. Food vendors will be on First Avenue North near Riverfront Park. Additional hot dog vendors will be along Broadway.
The Big Bite Tour
The Big Bite Tour will share thousands of FREE samples from Ghirardelli Chocolate, Whitman Chocolate, Town House Crackers, and Club Crackers. They will be located on Broadway at Fifth Avenue in front of the Apple store. Follow @TheBigBiteTour.
Crav’n Flavor®
Get snack’n with Crav’n Flavor® and stop by their Snack Booth to sample chips and crackers and snap a picture with their ice cream sandwich swing. Loved what you tried? Make sure to look for them at your local, independent, and regional grocers where you can find more favorites like ice cream, pizza, snack nuts, beef jerky, and more.
Reser's Fine Foods
Get snack’n with Crav’n Flavor® and stop by their Snack Booth to sample chips and crackers and snap a picture with their ice cream sandwich swing. Loved what you tried? Make sure to look for them at your local, independent, and regional grocers where you can find more favorites like ice cream, pizza, snack nuts, beef jerky, and more.
SkinnyDipped
All Joy. No Junk. Tastes like an endless hot snack summer. SkinnyDipped takes loads of coconut and crunchy almonds and then thinly dips them into a rich, dark chocolate shell. With only 3g of sugar, there’s a taste of joy in every bite.
July 4th Beverages
Budweiser and NUTRL
Budweiser and NUTRL are proud partners of Let Freedom Sing!
Dr Pepper
Don’t miss the Dr Pepper Football Toss and sample Dr Pepper Blackberry at two locations. They will also have other fun games, giveaways and plenty of Adirondack chairs to relax at the Amazon Family Fun Zone.
Jack Daniel’s
Where there’s music, there’s Jack. Visit the Jack Daniel’s Frozen Trailer or Airstream for a favorite cocktails. Jack Daniel’s is offering a $10 Uber code for July 4. QR codes will be available around the event site. Drink responsibly.
Luzianne® Tea
For more than 100 years, Southerners have reached for Luzianne® Iced Tea to stay cool and refreshed – a tradition that is brewed strong and shared often. The Luzianne® Tea Brew House will be brewing homemade sweat tea at the Amazon Family Fun Zone. Take a photo at the Luzianne photo wall, spin the prize wheel for merchandise like koozies and bandanas, relax in comfy lounge chairs, and chill for a while.
Tennessee Highway Safety Office
The Tennessee Highway Safety Office reminds everyone to plan ahead and find a sober ride home this Independence Day. Remember: Fans Don’t Let Fans Drive Drunk.
Fun Activations
There's more! In between the good tunes on stage, journey around the event site for great photo ops and games.
Advance Financial
Snap a photo at the Advance Financial Photo Op located on Broadway between Third and Fourth Avenue.
Information Booths
Information booths will be located at the Visitor Information Centers at the Bridgestone Arena glass tower and the second level of Fifth + Broadway, as well as at the Walk of Fame Park and on Broadway near Fourth Avenue.
Phone charging stations
Phone charging stations will be located at the Amazon Family Fun Zone, on Second Avenue South, and at the Visitor Information Center located in the Bridgestone Arena glass tower.
