Titans Unveil New Logo and Uniforms, Ushering in Next Chapter of Tradition and Pride

NASHVILLE, Tenn. – The Tennessee Titans have revealed new logos and uniforms, marking an exciting moment for the organization that honors the team’s deep roots and celebrates its home in Nashville and the state of Tennessee.

More than just a new look, the uniform and logo embody the spirit of the organization – its rich history dating back to 1960, heritage, and home. The design was inspired by the voices and passion of Titans fans, players, alumni, and neighbors.

“We are incredibly proud to unveil this new look for the Tennessee Titans,” said Titans controlling owner Amy Adams Strunk. “Our uniforms and logo represent the strength of our history, the passion of our fans, and the bold future we’re building together. Today is about honoring over 65 years of our organization while confidently stepping into the next chapter, and I couldn’t be more excited for our players, our city, and our fans to wear this identity with pride.”

The team’s new primary logo, The Shield, remains true to the Titans identity, featuring strong colors of Titans blue, white, and red, and the team’s familiar tri-stars. A secondary mark, The Football, gives a cultural nod to city and state and offers fans a fresh way to show their Titans pride. The letters “T” and “N” are blended in a vertical arrangement commemorating both the state’s postal abbreviation and the city of Nashville, TN. An array of other marks, including a handcrafted script wordmark, also adorn the team’s new logo slick.

The team uniform features some of the organization’s most iconic aspects of its heritage and brings them into its present and future.

• At home in Nashville, the Titans primary jerseys will don the distinctive Titans blue, with “TITANS” emblazoned across the chest. The chest font draws inspiration from traditional woodblock printmaking – a tribute to the city’s creative spirit – while the numbers echo classic collegiate design.
• On the road, white jerseys will carry the “TENNESSEE” name, ensuring the team represents the state everywhere they play.
• The Tennessee Tri-Star can be found in navy in the tab at the back of the uniform and on the side panel underneath the arm.
• Inside every jersey, a simple “WE” tag is stitched, a rallying cry for the team that emphasizes a “we over me” mentality.
• The iconic stripe of the team’s past was infused with Nashville’s deep roots in music and is now the 6-String Stripe, represented on the pants, sleeve, and helmet.

A limited supply of jerseys and new team merchandise is now available online at shop.tennesseetitans.com and at the Titans Team Store in Nissan Stadium beginning at 10 a.m. on Friday, March 13, with more exciting gear arriving later this spring and summer. For more information on events and merchandise, visit tennesseetitans.com/brand.

“From the beginning, we approached this process with tremendous care and pride, knowing how much the Titans identity means to our fans and to the state of Tennessee,” said Titans President and CEO Burke Nihill. “Every element of these uniforms was thoughtfully considered — from the Titans blue and Tri-Star to the new 6-String Stripe that celebrates Nashville’s deep musical roots. We wanted to honor the history that defines this franchise while creating something that reflects who we are today and where we’re going. The result is a uniform that represents our team, our city, and our state with authenticity and pride.”

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