Jackalope Brewing and Vanderbilt Athletics Expand Conquer & Prevail Collaboration for 2026 Football Season

NASHVILLE, Tenn. – After one of the most memorable seasons in Vanderbilt football history, Jackalope Brewing Company and Vanderbilt Athletics are bringing Conquer & Prevail back for another season with a new way for Commodore fans to enjoy the officially licensed, co-crafted beer.

The collaboration enters its third football season with Conquer & Prevail now available in 12-ounce 12-packs at retailers across Middle Tennessee, and on Jackalope Brewing Company’s Shopify, expanding the beer from the stadium and taproom to tailgates, watch parties and homes throughout Commodore Nation.

The timing could not be better.

In 2025, Vanderbilt football delivered its first 10-win season, finishing 10-3 overall and 6-2 in SEC play. The Commodores knocked off four ranked opponents during the season, LSU, Missouri, Auburn and Tennessee, before finishing the year in the ReliaQuest Bowl.

Now, as the Commodores take on the 2026 season, Jackalope and Vanderbilt are inviting fans to enjoy the next chapter one beer and one game day at a time.

“Last season was something special for Vanderbilt fans, and we’re excited to be part of what comes next,” said Steve Barone, Jackalope Brewing Company CEO. “Conquer & Prevail was created to bring people together around Vanderbilt, Nashville and great beer. With the new 12-pack, fans can take that experience with them wherever they watch the Dores.”

Named for the closing line of Vanderbilt’s Alma Mater, Conquer & Prevail was introduced in 2024 as the first officially licensed, co-crafted beer of Vanderbilt Athletics. The beer is a 5% ABV pale ale brewed with Citra and Simcoe hops, delivering citrus and tropical fruit character with a crisp, approachable finish.

The new 12-pack features refreshed gold-and-black packaging and is designed to give fans an easy way to stock up for football season. It is now available at participating Kroger, Sam’s Club and Total Wine & More locations, along with independent retailers near campus including West End Liquor, Village Wines and Frugal MacDoogal.

WATCH THE DORES AT JACKALOPE BREWING COMPANY

Jackalope will celebrate the new season with official Vanderbilt football watch parties at Jackalope’s Taproom, giving fans a place to gather, enjoy Conquer & Prevail and cheer on the Commodores together.

Friday, September 26
Vanderbilt at Auburn
TIME: 2:15
429B Houston St, Nashville, TN 37203

Saturday, November 21
Vanderbilt at Florida
TIME: TBD, One Hour Before Kickoff
429B Houston St, Nashville, TN 37203

Anchor Down. Conquer & Prevail.

LINK TO SHOPIFY: jackalope-beer.myshopify.com

LINK TO SHOPIFY MERCHANDISE: conquerstorejackalopebrew.merchorders.com

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