Nashville, Tenn. – Sushi by Boū is excited to announce a collaboration with Happenstance Whiskey, a Nashville-based, 100% women-owned and led, premium whiskey brand. The sushi bar and cocktail lounge, located inside Dream Nashville downtown, opened in early March and has been committed to strengthening community ties since opening. The new partnership with Happenstance Whiskey emphasizes not only Sushi by Boū’s dedication to collaborating with local brands but also highlights the power of supporting female entrepreneurship.
To celebrate the new partnership, Sushi by Boū will offer a specialty cocktail made with Happenstance whiskey, available exclusively at the Nashville location. The cocktail, Unyuzual Suspects, will be made of Happenstance Whiskey, Hennessy VS, mango puree, yuzu juice and vanilla extract. The unique blend promises to embody the essence of both brands, creating a memorable experience for Sushi by Boū guests. The cocktail will be available beginning April 29.
“We are excited to partner with Paige and the Happenstance team, to bring Boū Nashville guests a piece of home while they are exploring our unique sushi experience,” says Sushi by Boū’s Co-Founder and CEO, Erika London. “As a fellow women-founded business, I couldn’t think of a more fitting pairing for our omakase menu, than a cocktail made with Happenstance Whiskey.”
Erika is the visionary behind Sushi by Boū, a hospitality brand that transforms the omakase dining experience in stylish, high-energy settings. Erika has successfully expanded the brand into major markets across the U.S. and beyond, and has partnered with luxury hotels to create unique culinary experiences in compact spaces. Being a female founder, Erika advocates for women entrepreneurs and fosters community and inclusivity as core values of Sushi by Boū’s growth.
Paige Parker is the Founder and CEO of Happenstance Distilling Co., a Nashville-based, women-owned whiskey company. With 40% of whiskey drinkers being women, Paige aimed to create a brand that honors bourbon traditions while appealing to modern consumers.
The new partnership reflects both brands' values and vision, showcasing the importance of collaboration in the female-owned business space. To book your reservation to try out the new Happenstance Whiskey cocktail at Sushi by Boū Nashville, visit sushibybou.com/locations.
Sushi by Boū Hours of Operation:
Tuesday - Thursday from 5 pm - 11 pm
Friday and Saturday from 5 pm - 12 am
Sunday from 5 pm - 11 pm
Address:
210 4th Ave N, Nashville, TN 37219
Website: sushibybou.com
Instagram: @sushibybou_
TikTok: @sushibybou_
Facebook: Sushi By Bou
About Erika London:
Erika London is Co-Founder and CEO of Sushi by Bou, a trailblazing hospitality brand redefining the omakase experience through intimate, high-energy dining in design-forward spaces. With a strategic approach to brand development, a relentless drive for innovation, and a deep passion for hospitality, Erika has helped scale the concept into major markets including New York, New Jersey, Chicago, Washington D.C., Florida, Puerto Rico, and Nashville giving it national brand recognition, known for its immersive dining experience and cult-like following.
Sushi by Bou partners with top luxury and boutique hotels to turn underutilized spaces with footprints of under 1,000 square feet into unique revenue-generating culinary experiences in stylish and mood-rich environments. While current hotel partners include W Hotel, PGA National Resort, Arlo Hotel, Citizen M, Hyatt, and Dream, the brand is in the midst of an aggressive expansion across the U.S. and beyond.
Originally from New York and a proud NYU graduate, Erika fell in love with the energy, creativity, and fast pace of the hospitality world early on. That passion led to the creation of Sushi by Bou, which originally launched in NYC and carries that unmistakable drive and cutting-edge spirit into every market.
As a female founder at the helm of a national hospitality brand, Erika continues to lead with creativity, grit and a bold vision. A passionate advocate for women in business, she is committed to championing female entrepreneurs and frequently collaborates with women-owned brands. Her focus on community, inclusivity, and thoughtful partnerships is one of the core values woven into the heart of Sushi by Bou’s growth story.
London currently lives in South Florida with her husband and three children.
About Paige Parker:
Paige Parker is the Founder and CEO of Happenstance Distilling Co. – a 100% women-owned, Nashville-based whiskey company that launched its flagship Founder’s Edition Straight Bourbon Whiskey in 2021. Since 40% of bourbon drinkers are women, Paige wanted to create a brand that paid homage to the tradition of bourbon but with a contemporary twist for modern bourbon drinkers like herself.
About Simplevenue:
Simplevenue is an NYC-based hospitality group led by restaurateurs and Founders Michael Sinensky and Erika London alongside Partner and Chief Hospitality Officer Richie Romero, specializing in micro restaurants, and bringing incredible concepts to underutilized spaces. With over 15 years of experience, simplevenue brings an elegant and new-age touch to a classic take on the old-school Sushi Counter. Simplevenue's flagship brand, Sushi by Boū, and sister brand Sushi Suite currently have locations inside a number of venues up and down the East Coast, including the Sanctuary Hotel (Times Square), Hotel 32|32 (NoMad) and Super Nice Coffee (Chelsea) in New York City; Hotel Lincoln (Lincoln Park), Claridge House (Gold Coast), The Emily (West Loop), Prosecco (River North) in Chicago; Salt7 (Fort Lauderdale), Arlo (Wynwood), Boca Raton, and PGA National Resort in South Florida; W Hoboken (Hoboken) and Ani Ramen (Jersey City) in New Jersey; Midtown and Fishtown in Philadelphia; and inside the Fairmont El San Juan Hotel in Puerto Rico. Also, under the Simplevenue umbrella are Fins and Scales, which offers a timed Kosher omakase experience; Omakaseed, which offers a timed plant-based experience; and Trust Bae, which offers a Filipino-Japanese tasting menu. More venues nationwide are in the pipeline. Simplevenue connects experiential food and beverage concepts with world-class venues to transform underutilized real estate into revenue-generating spaces. For more information, email [email protected].
About Happenstance Whiskey:
Happenstance is a 100% women-owned & women-led bourbon company out of Nashville, Tennessee. Happenstance Whiskey believes that many great moments happen by chance, but their premium bourbon is not one of them. Happenstance wanted to create a brand that pays homage to the tradition of American bourbons that have come before but with an unexpected punch of today's most sought-after flavors. The spirit welcomes both the introductory whiskey drinker and seasoned whiskey lovers alike. Follow along on social @happenstancewhiskey.
About Dream Nashville:
Dream Hotels, built on inventive activations and design-savvy spaces, inspire creativity and act as social hubs for guests and local communities. Embracing the magic of the moment, we invite you to join the fun where daylife and nightlife merge, and the energy never slows. A stay at Dream Hotels unlocks new realms to relish and inspire. For more information on Dream Hotels, visit dreamhotels.com.
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