NBC’S The Voice Will Take Over Blake Shelton's Ole Red Nashville for Exclusive Fan Experience to Celebrate the New Season

Three-Day Activation on Historic Broadway Will Put Fans in This Season’s New Double Chair and Provide Front Row Access to Performances by Country Music’s Hottest Rising Stars, The Voice Alumni & Special Guests.

Watch “The Voice” Mondays 8/7c and Tuesdays 9/8c on NBC (Stream Next Day on Peacock).

WHAT: In celebration of the 25th season of “The Voice,” NBC is bringing the new double chair to fans in Nashville, TN at Ole Red on Broadway, co-owned by Blake Shelton in partnership with Ryman Hospitality Group. Beginning on Wednesday, March 20th through Friday, March 22nd, the three-day activation will feature performances from some of country music’s hottest rising stars who have appeared on past seasons including Alexandra Kay, Huntley, Jake Hoot, Lana Scott, Morgan Myles, Pete Mroz, Worth the Wait, and more, plus surprise celebrity appearances. Additional performers and talent will be announced in the coming days. Upon entrance, fans will have the opportunity to sit in the double chair, receive exclusive branded giveaways, participate in photo opportunities, and enjoy drink specials.

“The Voice” fan experience in Nashville is created by NBC in collaboration with NVE Experience Agency and follows a successful tour engaging fans like never before in Los Angeles and New York City.

WHEN: March 20th - March 22nd (All times in CT)

  • Wednesday, March 20th: 11am-12am
  • Thursday, March 21: 11am-2am
  • Friday, March 22nd: 11am-2am

WHERE: Ole Red Nashville, 300 Broadway, Nashville, TN 37201

RSVP: Free and open to the public on a first-come, first-serve basis. A small queue will be available upon entry. Venue policies will be followed including 21+ only access after 9pm CT.


The four-time Emmy Award-winning musical competition series “The Voice” returns with the strongest vocalists from across the country invited to compete in the show’s newest season, which returns Feb. 26. NBC’s “The Voice” sees its first coaching duo this season as country superstars Dan + Shay claim their all-new red double chair alongside returning coaches Reba McEntire, John Legend and Chance the Rapper as they vie to discover and coach the next singing phenomenon. The show’s innovative format features five stages of competition: Blind Auditions, Battle Rounds, Knockouts, Playoffs, and Live Performance Shows. During the Blind Auditions, the decisions from the coaches are based solely on voice and not looks. The coaches hear the artists perform but they don’t get to see them, thanks to rotating chairs. If a coach is impressed by the artist’s voice, they push a button to select the artist for their team. At this point, the coach’s chair will swivel so that they can face the artist they selected. If more than one coach pushes the button, the power then shifts to the artists to choose which coach they want to work with. If no one pushes their button, the artist is eliminated from the competition. The artist's family and friends watch their Blind Auditions from side stage with host Carson Daly, cheering on their loved ones and hoping for a coveted chair turn. Also returning this season is the block, which adds another layer of coach competition during the Blind Auditions. The coach chairs each have an extra set of buttons with the other three coaches’ names on them, which prevents a coach from adding a new artist to his or her team. The coaches can only use their block buttons on one artist for the entire first round of the competition. The blocked coach only discovers they’re blocked if they press their button and though their chair will still turn, their lane lights up with “BLOCKED.” If the coach doesn’t press their button, the block is still available for another audition. Once the teams are set, the battle is on. The coaches dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success. During the Battle Rounds, the coaches will pit two of their own team members against each other to sing the same song together. The artists are vying for their coach’s confidence and decision to take them to the next round. After each vocal battle, the coach must choose which of his or her artists will advance to the next round of competition. This season during Battles, each coach will have one “Steal” to use as well as one “Playoff Pass” in the Battles. The Playoff Pass will allow both artists in a battle to advance while the Playoff Pass winner gets a huge advantage by skipping the Knockout Rounds and advancing straight to the Playoffs and one step closer to the live shows. The coaches leave the Battles with six artists per team, with one artist per team advancing past Knockouts with their Playoff Pass. In the Knockouts, the artists will be paired against another teammate, but this time they will select their own songs to perform individually while their direct competitors watch and wait. The coaches will choose the winner and the artist not selected will be available to be stolen by another coach. The pressure is on as each coach will only have one steal in the Knockouts. To prepare for this high-pressure competition, the coaches enlist a legendary Mega Mentor to advise all of the artists competing in the Knockouts. Artists who survive the Knockouts will advance to the Playoffs, where they will hold nothing back. Tough decisions are made when each coach can only advance three artists to the live shows. The stakes are even higher for the artists because there are no steals available. New this season, the coaches each enlist a mentor in the Playoffs to help advise their artists as they vie for a spot in the live shows. Once the Live Performance shows begin, the top artists will compete against each other weekly during a live broadcast. This time the television audience will vote to save their favorite artists. The artists with the lowest number of votes will be eligible for the Instant Save and will each perform a new song to prove why they should continue in the competition. America will then have the opportunity to save their favorite performer by voting on “The Voice” Official App or NBC.com. Those with the lowest number of votes will be sent home. In the end, one artist will be named “The Voice” and will receive the grand prize of a recording contract.“The Voice” is a presentation of MGM Television, Warner Bros. Unscripted Television in association with Warner Horizon, and ITV Studios The Voice USA, Inc. The series was created by John de Mol, who serves as an executive producer along with Mark Burnett, Audrey Morrissey, Amanda Zucker, Kyra Thompson, and Adam H. Sher.


Ole Red is a lifestyle and entertainment brand inspired by Blake Shelton’s clever, irreverent third-chart hit, “Ol’ Red.” Its bar, restaurant, and live music venues showcase hand-selected country music talent alongside concert-quality production and a Shelton-inspired menu for a unique experience that is “served all day and night.” You can currently find Ole Red entertainment venues and products in four locations in the United States: Nashville, Tennessee, where the flagship, multi-story bar, restaurant, and entertainment venue is located on famed Lower Broadway; Tishomingo, Oklahoma, Blake’s hometown; Gatlinburg, Tennessee, in the heart of the Great Smoky Mountains; and Orlando, Florida, which opened in 2020 at Icon Park. The fifth location is set to open in the Nashville International Airport in the first half of 2022. Ole Red is owned and operated by Ryman Hospitality Properties, Inc. as part of its Opry Entertainment division. For additional information about Ole Red, visit us online at OleRed.com.