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Research & Hospitality Stats

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Explore comprehensive research and the latest statistics on Nashville's tourism and hospitality industry. Our data provides valuable insights into trends, visitor demographics, and the city's economic impact. Whether you're a journalist, industry professional, or planning your next project, this resource is designed to keep you informed about Nashville's growing influence in the travel and hospitality sector.

ANNUAL VISITORS (Millions)

Source: Tourism Economics

Annual Visitors 2025
*The NCVC now uses a model developed by Tourism Economics to estimate visitation numbers; therefore, comparing current visitation numbers to NCVC visitation figures from past years under the old model would not be an accurate comparison.

Annual Visitor Spending (Billions)

2025 visitor spending was estimated at $669 per visitor at $313 per day.

Source: Tourism Economics

Direct Visitor Spending 2025

2025 Top Out-of-State Feeder Cities

Source: Near

  1. Atlanta
  2. Chicago
  3. Louisville
  4. St. Louis
  5. Dallas
  6. New York
  7. Indianapolis
  8. Charlotte
  9. Miami
  10. Cincinnati

2025 Top International Markets

Source: Tourism Economics

  1. Canada
  2. United Kingdom
  3. Japan
  4. Mexico
  5. Australia
  6. Germany
  7. Rest of Central America
  8. Ireland
  9. France
  10. India

2025 Hotel Performance

  • For Davidson County hotels, in the aggregate for 2025, they experienced an increase in room demand of 2.6%, surpassing the previous record in 2023. Hotel occupancy was 67.0%.
  • Daily rates dropped annually by 1.3% to an average of $199.20. RevPAR was down 2.1% due to a drop-in rate and an increase in supply by 3.4%.
  • Room revenues were up 1.2% year over year, revenue exceeded 2 billion in the last few years. 

Source: STR

Demand and Revenue Chart 2025

ACCESS

  • Nashville Int’l Airport (BNA) is one of the fastest-growing airports in North America. It served a record 25.7 million passengers in 2025. Up 4.6% YOY.
  • BNA International passenger demand has expanded by approximately 30% since 2015.
  • BNA offers 323 average daily departures to 122 destinations. 75% U.S. Market within a 2-hour flight.
  • One of only six cities where 3 interstates connect; over 50% of the US population lives within 650 miles of Nashville