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Research & Hospitality Stats

Explore comprehensive research and the latest statistics on Nashville's tourism and hospitality industry. Our data provides valuable insights into trends, visitor demographics, and the city's economic impact. Whether you're a journalist, industry professional, or planning your next project, this resource is designed to keep you informed about Nashville's growing influence in the travel and hospitality sector.

ANNUAL VISITORS (Millions)

Source: Tourism Economics

Annual Visitors 2025
*The NCVC now uses a model developed by Tourism Economics to estimate visitation numbers; therefore, comparing current visitation numbers to NCVC visitation figures from past years under the old model would not be an accurate comparison.

Annual Visitor Spending (Billions)

2025 visitor spending was estimated at $669 per visitor at $313 per day.

Source: Tourism Economics

Direct Visitor Spending 2025

2024 Top Out-of-State Feeder Cities

Source: Near

  1. Atlanta
  2. Chicago
  3. Louisville
  4. Charlotte
  5. Dallas
  6. Indianapolis
  7. St. Louis
  8. Cincinnati
  9. New York
  10. Orlando

2024 Top International Markets

Source: Tourism Economics

  1. Canada
  2. United Kingdom
  3. Japan
  4. Mexico
  5. Germany
  6. Australia
  7. France
  8. India
  9. Ireland
  10. Italy

2024 Hotel Performance

  • For Davidson County hotels, in the aggregate for 2024, they experienced a slight decrease in room demand of 0.3%, which is relatively flat compared to 2023. Hotel occupancy was 67.5%.
  • Daily rates dropped annually by 2% to an average of $201.83. RevPAR was down 5% due to a drop in rate and an increase in supply by 2.7%.
  • Room revenues were down 2.4% year over year, but they still exceeded the benchmark of over $2 billion as of 2023.

Source: STR

Hotel Demand and Revenue Chart

ACCESS

  • Nashville Int’l Airport (BNA) is one of the fastest-growing airports in North America. It served a record 24.5 million passengers in 2024. Up 7.5% YOY.
  • BNA has 523 average daily arrivals and departures to 98 nonstop destinations. 75% U.S. Market within a 2-hour flight.
  • One of only six cities where 3 interstates connect; over 50% of the US population lives within 650 miles of Nashville

Accolades

Nashville

Meeting Sales