Get ready for a once-in-a-lifetime celebration as Big Machine Label Group marks its 20th anniversary with a massive multi-artist concert in the heart of downtown Nashville. Taking place on Lower Broadway on August 29, this high-energy show is the official kickoff to the Borchetta Bourbon Music City Grand Prix NTT INDYCAR SERIES Championship weekend.
The star-studded lineup includes Big Machine favorites past and present, with performances from Riley Green, Sheryl Crow, Brett Young, The Band Perry, RaeLynn, Danielle Bradbery, Jack Ingram, Jimmy Wayne, and more—including rising talent Preston Cooper.
The evening also features the fifth annual Freedom Friday, honoring Military members, Police, Fire, First Responders, and Frontline Heroes. Expect live music, special activations, and race-weekend hype in full swing. Last year's event drew over 100,000 attendees—this year promises to be even bigger.
