2025 BBQ Bash in the Hollow

BBQ Bash in the Hollow is a lively celebration of Southern flavor and community, bringing together pitmasters, backyard grillers, and barbecue fans in the heart of Lynchburg to enjoy smoky meats, signature sauces, and the spirit of Jack Daniel's. Over the years, Jack Daniel's and music have gone hand in hand, so it's only natural to host a concert during our most important event of the year, the Jack Daniel's World Championship Invitational Barbecue. Set in the scenic Hollow, the event features cookoffs, tastings, live music with a performance by Redferrin, and plenty of warm hospitality, all honoring the art of barbecue and the joy of sharing great food with great company.