NASHVILLE – CBS and New Year’s Eve Live: Nashville’s Big Bash have officially announced a new multi-year agreement to continue bringing the high-energy, star-studded celebration from Music City to audiences nationwide. The multi-year deal ensures that New Year’s Eve Live: Nashville’s Big Bash will remain a cornerstone of the New Year’s Eve programming slate, broadcasting live from downtown Nashville and featuring some of the biggest names in music. The multi-hour live event is broadcast across all time zones, with streaming availability on Paramount+ and the CBS app, further expanding its reach.
“We’re excited to continue showcasing Music City on a national stage with the broadcast of Nashville’s Big Bash on CBS,” said Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp. “It’s the kind of exposure you simply can’t buy, putting Music City in living rooms across the country and around the world and inspiring travel for the year ahead. As a live event, it’s a meaningful economic driver, supporting local businesses and generating revenue for our community. Big Bash is Nashville at its best offering a fun, free celebration filled with world-class live music that brings visitors and locals together and really shows what makes this city so special.”
As a live event, Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash takes place at Bicentennial Capitol Mall State Park and features the famed red Music Note, which is dropped at midnight to ring in the new year. 2026 will be the 18th annual concert and tenth year at Bicentennial Park. Big Bash drives significant economic activity, supporting local businesses, generating tax revenue and boosting tourism across the city. In 2025, the event generated $39 million in direct visitor spending and attendance of 205,000.
As a television special, New Year’s Eve Live: Nashville’s Big Bash is executive produced by Robert Deaton and Mary Hilliard Harrington in partnership with Music City Inc., the foundation of the Nashville Convention & Visitors Corp. The special is directed by Sandra Restrepo.
“Mary and I are thrilled to continue our partnership with CBS and the City of Nashville to bring New Year’s Eve Live: Nashville’s Big Bash to audiences across the country,” said Executive Producer Robert Deaton. “There’s nothing quite like ringing in the new year from Nashville, surrounded by the energy, heart and incredible talent of country music. We’re proud to keep growing this celebration into one of the biggest nights of the year for fans everywhere.”
Since its debut, the special has delivered unforgettable performances, surprise collaborations, and the electric spirit of Nashville. The annual event draws hundreds of thousands of fans to Bicentennial Capitol Mall State Park, while reaching millions of viewers at home. Additional details about this year’s lineup, hosts, and special guests will be announced in the coming months.
In addition to the local economic activity and tax revenue generated by the live event, Big Bash partners with local nonprofits and organizations to ensure safety, inclusivity and sustainability at the event and to give back to the local community.
The Nashville Convention & Visitors Corp and Visit Music City
The mission of the Nashville Convention & Visitors Corp and Visit Music City is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com and follow us on social media @VisitMusicCity.
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