Saturday, July 4
Kicking off at 5 a.m. (EDT), Disney’s live coverage led the TV landscape throughout the day (non-sports).
- Capping off an historic day, Ryan Seacrest hosted the live three-hour special “Nashville’s Star-Spangled Bash” (8-11 p.m. EDT) in collaboration with the Nashville Convention & Visitors Corp (NCVC) and ITV America Nashville, which delivered 5.435 million Total Viewers and a 0.83 rating among Adults 18-49. Building its audience throughout the night with powerhouse music performances, the telecast peaked during the 10:45-11:00 p.m. quarter hour during the fireworks spectacular with 6.165 million Total Viewers and a 0.99 rating in Adults 18-49.
- ABC’s “Nashville’s Star-Spangled Bash” ranked No. 1 in primetime across all of television, outperforming NBC in Total Viewers (+24% - 5.435 million vs. 4.381 million), which included the “Macy’s 4th of July Fireworks” (4.935 million from 8-10 p.m.) and a one-hour encore of the fireworks special (3.272 million from 10-11 p.m.).
- With ABC’s primetime victory, this marks the first time that any network topped NBC in primetime on July 4 in 16 years — since 7/4/10.
- “Nashville’s Star-Spangled Bash” (5.435 million) also led Fox News Channel’s “America 250: Celebrating Freedom” by +57% (vs. 3.465 million), CBS’ “The Great American Block Party” by +173% (vs. 1.993 million), CNN’s “The Fourth in America: Celebrating 250” by +327% (vs. 1.274 million) and MSNOW’s “We the People”/”Hope Comes Home” by +1567% (326,000).
- In addition, with “Nashville’s Star-Spangled Bash,” ABC turned in its strongest 4th of July primetime performance in 26 years — since 7/4/00.
