Grab The Gold Snack Bars were created by Danielle Ontiveros when she was just 16 years old because she couldn't find a snack bar that tasted great and kept her full. Originally developed in her mother's kitchen, this wholesome recipe that grew from humble beginnings is the tradition that continues today. Danielle was living in New Orleans when Hurricane Katrina hit and she lost her home. Emails from warm-hearted Nashville customers flooded her inbox, begging her to make their favorite snack bar a Nashville brand. For over 25 years, we have hand-crafted simple, high-quality ingredients in small batches to create a snack bar so delicious that millions are consumed every year. Finally, a yummy protein bar you can feel good about!