Ceri Hoover bags officially launched in January 2013, and has celebrated incredible growth so far. "Though I'm constantly brainstorming and envisioning new concepts, what I'm not trying to do is reinvent the handbag. I'm just trying to create bags that reflect my own sense of style: I'm a coastal girl that has traveled the world and made a home in one of the great cities of the South. And I'm trying to create bags that will complement someone else's style rather than define it." Bags are the one piece of fashion that any woman, at any time, can use to tell her style story. You don't have to be dressed up or made up; you don't have to be thin, rich or traditionally beautiful. You just rock the bag that reflects your style and you're done.