Hospitality Industry Honors Mayor Karl Dean and Names Annual Music City Hitmakers
Nashville’s hospitality industry named Mayor Karl Dean the first recipient of the E.W. “Bud” Wendell Award at the third annual National Travel & Tourism Week Hospitality Industry Luncheon. The newly-established award, named after the former president and CEO of Gaylord Entertainment, recognizes an individual not directly affiliated with the hospitality industry who has contributed above and beyond to the overall success of tourism and convention business in Nashville. During the presentation, Mayor Dean was credited for spending a tremendous amount of time supporting the industry and saving business after the flood; for being the ultimate salesman for Nashville by participating in more than 100 site visits with potential clients; for creating the most solid link that has existed between the city, hospitality industry and music industry; for adding two additional offerings to visitors with a new ballpark and amphitheater downtown; and for spearheading the approval of the Music City Center. In addition, the industry presented the Annual Hitmaker Award to Shawn Harris of Broadway Brewhouse and Patrick Raines of The Hermitage Hotel. The Music City Hitmakers program honors those individuals who go above and beyond in providing extraordinary service to ensure an authentic Music City experience. The program encourages Nashville visitors to nominate individuals who provide the truest southern hospitality during their stay.

March Marks Record for Highest Number of Rooms Sold in One Month
March marked the highest number of hotel rooms sold in one month in the city’s history, surpassing October 2013’s record by nearly 7 percent according to Smith Travel Research (STR). Occupancy tax, a key indicator for performance in the hospitality industry, also experienced record growth, almost 34 percent compared to March 2013. According to Smith Travel Research (STR), Nashville sold more than 640,000 rooms in March, breaking October 2013’s record for highest number of rooms sold in one month in the city’s history. Among the Top 25 Markets for March, Nashville had the second largest increases in rooms sold, Average Daily Rate (ADR), Revenue per Available Room (RevPAR) and hotel revenue. Nashville was in the top five for occupancy growth. March tax collections were $4,753,693.34, an increase of 33.9% over March 2013. Tax collections year-to-date are $31,321,833, an increase of 20.17% over year-to-date in 2013. Since December 2010, Nashville’s hotel occupancy tax collections have experienced 39 consecutive months of growth.*

Nashville Documentary Wins Gold Pencil at 41st Annual One Show Awards
The Nashville Convention & Visitors Corp (NCVC) and VML were awarded a Gold Pencil for the documentary, "For the Love of Music: The Story of Nashville" at the 41st Annual One Show Awards on May 9. The One Show honors the best in advertising, design, interactive, branded entertainment, and intellectual property and products. The worldwide competition is judged by 31 of the advertising industry's most esteemed professionals. Overall, 21,297 submissions from 63 countries produced 1,229 finalists from 463 agencies. The Gold Pencil for the "For the Love of Music" documentary was awarded in the Branded Entertainment discipline, which included 69 finalists from 45 agencies and 15 countries. The documentary was created to show people that Nashville has evolved into the most diverse music scene in the world, making it a must-see destination for all music fans.

NCVC Partners with Bonnaroo to Offer Ticket + Shuttle Packages
Bonnaroo has again teamed up with the Nashville Convention & Visitors Corp (NCVC) to put together a daily round-trip shuttle program that offers Weekend, VIP, and Single-Day Ticket packages. Buses will depart twice a day from downtown Nashville where there will be free parking for all shuttle pass holders. You will then be whisked away to the festival and dropped off at a convenient location on the festival grounds near Centeroo and the main venue. After a fun-filled day with experiences that one can only find at Bonnaroo, there are two departure times at night, bringing you back to Nashville - it couldn’t be easier!

Music City Food + Wine Festival Returns September 20-21
GRAMMY-Award winning artists Caleb and Nathan Followill of Kings of Leon, world-renowned chef Jonathan Waxman, Vector Management's Ken Levitan and Andy Mendelsohn, and C3 Presents, are pleased to announce the return of Nashville’s Music City Food + Wine Festival (formerly Music City Eats) September 20-21. The country's top chefs and wine, spirit and beer crafters join chefs from in and around Nashville for two days of panels, showcases, cooking demos, meals, and more. Celebrity chefs include Jonathan Waxman, Tim Love, Tyler Florence, Masaharu Morimoto, Aaron Sanchez, Michael Symon, Trisha Yearwood, and Andrew Zimmern. Tandy Wilson, Josh Habiger, Sean Brock, Sarah Gavigan, Carey Bringle, Roderick Bailey, Deb Paquette, Arnold Myint, and Matt Farley are among the local star chefs participating. Visit to purchase your tickets.

Take Action: Ask Congress to Support Brand USA
Brand USA is a marketing corporation created to drive international visitation to Nashville and the US. Tell Congress to reauthorize Brand USA, allowing the public-private entity to continue its work at no cost to American taxpayers.

Music City Hitmakers
Music City Hitmakers
Congratulations to Shawn Harris of Broadway Brewhouse and Patrick Raines of The Hermitage Hotel for being named the Annual Music City Hitmakers during the National Travel & Tourism Hospitality Industry Celebration on May 7. The Music City Hitmakers program recognizes the extraordinary customer service of Nashville's front-line hospitality employees. Visitors are encouraged to nominate the individual that made their stay unforgettable. Think a member of your staff deserves recognition? Make sure you've got Music City Hitmakers materials so they can be nominated.

Brand Champion
Bonnaroo began in 2002 as a remarkable idea to serve a passionate fanbase and ended up becoming the premier multi-day concert destination of the summer. The four-day festival, which features over 150 musical performances, along with comedy, cinema, sustainability workshops and more, draws 80,000 fans each year. Bonnaroo has evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Now in its 13th year, the festival has partnered with Nashville once again to offer a daily round-trip shuttle program that offers Weekend, VIP, and Single-Day Ticket packages. In addition, the documentary, “For the Love of Music: The Story of Nashville” will screen at the festival followed by a panel discussion on the Nashville music scene featuring singer-songwriters and residents Brett James and Amy Stroup and moderator Butch Spyridon of the NCVC. Congratulations to Bonnaroo, which has been named Brand Champion for the month of May.

Industry Indicators
Tax Collections*
March tax collections were $4,753,693.34, an increase of 33.9% over March 2013. Tax collections year-to-date are $31,321,833, an increase of 20.17% over year-to-date in 2013.

April 2014 hotel data for Davidson County**

  • Demand (rooms sold) increased 11.7% over April 2013
  • Occupancy increased 6.5% over the previous year
  • Average Daily Rate (ADR) increased 17.9% over the previous year
  • Revenue per Available Room (RevPAR) increased 25.6% over the previous year
  • Hotel Revenue increased 31.7% over the previous year
  • Supply increased 4.9% over the previous year

Among the Top 25 Markets, Nashville had the largest increase in ADR, revPAR, and room revenue. Also, Nashville had the third largest increases in rooms sold, and above average occupancy growth.

*Davidson County Clerk
**Smith Travel Research (STR)

C.F. Martin & Co.
C.F Martin & Co. has been creating the finest instruments in the world for over 175 years. It continues to innovate, introducing techniques and features that have become industry standards including X-bracing, the 14-fret guitar and the "Dreadnought" size. One of the world's leading acoustic instrument makers, Martin guitars are hand-made by skilled craftsmen and women, who use a combination of new design and techniques along with those introduced by the company founder.

Start DateEnd DateOrganizationAttendanceLocation
06/01/201406/05/2014QHR 300Renaissance Nashville Hotel
06/04/201406/09/2014Pop2Life 60Nashville Airport Marriott
06/04/201406/08/2014Country Music Assn 30000Music City Center-MCC
06/08/201406/11/2014Launch TN55Omni Nashville Hotel, Hampton Inn & Suites Nashville Downtown
06/08/201406/09/2014NTT Data 300Gaylord Opryland Resort and Convention Center

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Nashville Backstage
June 24
NCVC Office

New Members
Dawg House Saloon
The Escape Game
Houston Station
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NashVegas Cabs
Rumours East
The Vinegarroon
Well Placed Smile
Winners Bar & Grill

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Nashville Convention & Visitors Corp
150 Fourth Avenue North, Suite G-250
Nashville, TN 37219