About the Nashville CVC
The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.
What We Do
Travel is our business. Nashville attracts over 15.2 million visitors every year.
The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. Locals rarely see our work, but they enjoy our results from the economic activity generated by the industry.
In 2003, our Board of Directors set a goal to grow Nashville's second-largest industry from $3 billion to $5 billion. In 2013, we reached that goal, and today we are a $6.5 billion industry.
We have a full sales staff in Nashville, as well as sales offices in Chicago, Atlanta, Washington D.C., Los Angeles, Denver, and Dallas - key cities for the meetings markets. Sales staff is made up of both Convention Sales and Tourism Sales and selling tactics include prospecting, trade shows, sales trips to call on clients, RoadShows and other client events.
Our marketing team encompasses several areas including advertising, digital marketing, public relations, membership, publications, events, branding, promotions, sponsorships, packages, a call center, two visitor centers, convention services and research.
The NCVC is governed by a 22-member board made up of outstanding community leaders who represent a diverse array of Nashville businesses and who selflessly give of their time for the economic development of Music City. See who's currently serving on our Board of Directors.
Learn more about the vision and goals of the Nashville Convention & Visitors Corp.
Music City Inc.
In 2006, the Nashville Convention & Visitors Corp created a 501(c)(3) foundation to enhance its programs, providing more education, training, and research benefiting Nashville citizens, the workforce of its hospitality industry, and visitors to Music City. Officially named Music City, Inc., the foundation launched the Music City Walk of Fame project in November 2006.
Event Marketing Fund
The Nashville Convention & Visitors Corp serves as the administrator of the Metropolitan Nashville Event & Marketing Fund. Applications will be accepted for FY 2019-2020 beginning March 1 through April 30, 2019. Download the application and guidelines. Please note that updates have been made to the application and guidelines. Please direct questions about the Fund or the application process to Andrea Arnold at firstname.lastname@example.org or Bonna Johnson at email@example.com. All meetings of the Metropolitan Nashville Event and Marketing Fund are listed on the calendar at nashville.gov/News-Media/Calendar-of-Events.