Music City is a strong brand that extends beyond the city itself. It is a brand that is recognized around the world. Because of this, the NCVC creates integrated marketing programs that target the 15.8 million individuals that identify with the brand throughout the world and are traveling to Nashville to experience Music City.
The NCVC knows that integrated marketing and activation is the key to achieving marketing goals and return on your investment. NCVC offers opportunities to develop an integrated marketing program that leverages and further promotes the brand marketing messages to our visitors across the country.
For more information, contact Paula Milton at paulam@visitmusiccity.com or 615-259-4731.
The 2019 Let Freedom Sing! Music City July 4th presented by Dr Pepper (#NashvilleJuly4) featured the highest attendance in event history with an estimated 343,000.
July 4th provides brands with great opportunities for one-on-one consumer interaction, activation, and fun for the entire family. The event footprint features two entertainment stages with musical performances and partner exhibits.
Each year, the stage showcases more than ten hours of LIVE music. Past performers include: Brett Eldredge, Lady Antebellum, Grand Ole Opry Member Chris Janson, Sheryl Crow, Darius Rucker, Keb’Mo’, Chris Young, and many more. The main event features the GRAMMY® award-winning Nashville Symphony’s original medley of songs performed live and perfectly choreographed to one of the country’s largest fireworks display!
Opportunities include:
Print, Radio, Online/Interactive, Event App, Artist Relations, PR, Hospitality, On-Site Activation, Sweepstakes, and TV
The Music City Walk of Fame, created in the fall of 2006, is a landmark tribute to those from all genres of music who have made significant contributions to preserving the musical heritage of Nashville and have contributed to the world through song or other industry collaboration.
The Music City Walk of Fame features more than 80 star sidewalk markers and is located on the Music Mile in downtown Nashville’s Walk of Fame Park. Guests can take a self-guided tour of the Walk of Fame and attend free special induction ceremonies throughout the year.
Opportunities include:
Print, Online/Interactive, PR, Hospitality, Artist Relations, On-Site Activation, and Sweepstakes
The 2018 event was the tenth annual celebration of the Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville celebration with record attendance estimated 175,000-200,000.
The event features a multi-genre concert lineup. Past Artists include Keith Urban, Peter Frampton, Kings Of Leon, Cheap Trick, Maren Morris, Brett Young, Judah & the Lion, and more.
Festivities included a new 16-foot Music Note that descended on a 140-foot tower at midnight, along with two fireworks shows, 100 pounds of celebratory confetti, and coverage on “NBC’s New Year’s Eve” national broadcast live from Times Square in New York City.
Opportunities include:
Print, Radio, Online/Interactive, Event App, Artist Relations, PR, TV, Hospitality, On-Site Activation, and Sweepstakes
Music City offers an authentic, never duplicated, musical experience every day and night of the week in venues all across town, from neighborhood pubs to the large arenas and everywhere else in between.
The Music City Live Music Venue Program is our way of letting visitors know where to find the music in Music City.
Opportunities include:
Print, Online/Interactive, Mobile App, PR, and Sweepstakes
Nashville is home to several signature events that draw hundreds and thousands of guests annually. We offer Corporate Hospitality Programs and one-of-a-kind experiences to our partners to entertain their most valuable clients.
For more information, contact Paula Milton at paulam@visitmusiccity.com or 615-259-4731.