Meetings Mean Business Launches Mobile App for Industry
New app unites professionals by providing the latest industry news and resources in easy to use mobile platform
April 21, 2014 – Washington, DC – Today, the Meetings Mean Business campaign, a national communications and advocacy platform that showcases the substaintial value of meetings, conferences, conventions, incentive travel, trade shows and exhibitions, officially launched an industry-wide mobile app.
“It’s critically important that our industry continues to speak with one voice to communicate the value and benefits of meetings to communities, businesses and the economy,” said David Peckinpaugh, President of Maritz Travel and Co-Chair of Meetings Mean Business. “The MMB app is another significant tool to ensure that everyone, across the industry, can access important campaign materials at a moments notice. The app allows us to always be singing from the same songsheet.”
The app, available in both the Apples iTunes Store and the Android Google Play Store, serve as the on-the-go resource for industry leaders along with meetings and travel professionals. Features include quick access to collateral materials, data points, editorial content, the latest industry news and other important information. The app will also serve an additional entry point and engagement tool for industry professionals looking to get involved with the campaign.
To learn more, visit MMB at www.meetingsmeanbusiness.com. You can find the app on iTunes and Google Play.
About Meetings Mean Business
The Meetings Mean Business coalition was created in 2009 to showcase the incredible value that business meetings, travel and events bring to the U.S. economy. Its members span all facets of the face-to-face meeting and events industry, which have come together behind a common goal: providing the resources, tools and information to show the real impact the industry has on businesses, economies and communities. For more information, visit www.MeetingsMeanBusiness.com.