Nashville July 4th Generates More than $7 million in Visitor Spending
NASHVILLE – Nashville’s July 4th Let Freedom Sing! celebration generated $7.63 million in direct visitor spending, the Nashville Convention & Visitors Corp (NCVC) announced today. Police and emergency personnel estimated 284,000 people attended the free event, which included the Jack Daniels evening concert headlined by GRAMMY®-nominated artist Billy Currington and one of the country’s top-rated fireworks shows choreographed to live music performed by the Nashville Symphony.
“The record-setting success of Nashville’s July 4th celebration is continued validation of the city’s overall appeal as a major national destination,” said Mayor Karl Dean. “The event drew tens of thousands of visitors to our great city and allowed the national spotlight to once again shine on us. The best part was how smoothly the event ran thanks to the planning and coordination from our city departments. I thank all the Metro department employees who worked many long hours to make this national event a successful and safe one for all.”
“Based on our research, we believe this is the largest one-day event held in Tennessee’s history,” said Ken Levitan, chairman of the NCVC board of directors and president of Vector Management. “July 4th has grown tremendously over the years and is now recognized as one of the top-rated celebrations in the country. The quality of the event combined with the carefully planned collaboration among the NCVC, the city and Metro departments resulted in a successful event, record room night sales and record attendance.”
According to research conducted by the NCVC, 47 percent of visitors surveyed on July 3 and 4 listed the July 4th event as one of the primary reasons for their trip and 24.3 percent were repeat visitors to the event. In addition, 61.6 percent of visitors surveyed traveled from areas outside of the southeast. Friday, July 4, 2014 marked the highest number of rooms sold on July 4 in the city’s history, according to data provided by STR.
This year’s fireworks show – the longest and largest in the city’s history – was rated the No. 2 in the country by the American Pyrotechnics Association. Nashville was also highlighted by several national outlets and publications for its festivities, including USA Today, New York Post, Huffington Post, Condé Nast Traveler, Bloomberg TV, Yahoo! News and the Travel Channel.
The event is produced by the NCVC at the direction of the city and involves manpower and coordination from multiple Metro departments, including the Mayor’s Office, Metro Nashville Public Works, Mayor’s Office of Emergency Management, Metro Nashville Police Department and Metro Parks.