Hospitality Membership Benefits
NCVC members will receive a listing on the NCVC website (visitmusiccity.com) under the appropriate category (dining, lodging, convention services, etc.) as well as your listing in the Member section. In addition to your primary company description (750 characters or less) and general contact information, your listing will include one company logo, one image and a live link that will take visitors directly to your website. Dependent on membership level, enhanced website listing options can include three additional live links to take visitors to your secondary website or social media pages as well as a 5-image photo gallery.
Listing(s) in the following NCVC publications by category where applicable:
- Nashville Visitors Guide: 250,000 printed semi-annually and distributed to visitors (500,000 annual circulation) as well a digital guide. (40,000+ unique readers)
- Meeting Planning Guide: 2,500 printed annually and distributed to meeting planners across the country who have booked their meeting or are considering booking their meeting in Nashville as well as a digital guide. (1000+ unique readers)
- Discounted Ad Rates: Members receive discounted rates on advertisements purchased in the Nashville Visitors Guide and Meeting Planning Guide. Advertisements are sold by Journal Communications. Inc.
Opportunity to display your company brochures in the NCVC Nashville Visitor Center located in the Bridgestone Arena tower and the NCVC Nashville Visitor Center at Fourth Avenue North and Commerce Street for visitor exposure.
NCVC Marketing Plan Access
Members have access to the NCVC annual Marketing Plan for reference in your own business planning.
Marketing Assets for Promotional Use
Upon approval, members will have permission to use the NCVC logo, image gallery, and promotional videos in your marketing materials and on your website with credits given to the NCVC.
Restaurant Concierge Maps
Dining members will be included on the Restaurant Concierge Map, custom maps created for hotel concierge to distribute to guests for dining recommendations by area of town.
Discounts & Deals Program
Participation in the Discounts & Deals Program gives your business opportunities for incremental sales and additional exposure through NCVC’s multiple marketing channels.
- Lodging Reservations
Hotels and lodging members have the opportunity to participate in a room reservation system with leisure visitors making reservations through a professional call center or online through visitmusiccity.com. Member participation is automatic for hotels with room inventory in the Global Distribution System (GDS) or through chain agreements.
- Leisure Vacation Packages
Hotels, attractions, events, restaurants and retail partners have the opportunity to participate in a vacation package reservation system managed by aRes Travel. Leisure visitors purchase themed experiences to match their interests and choose from a variety of hotel options to customize a package.
- Ticket Sales
Attractions and events have the opportunity to participate in a ticket reservation system managed by aRes Travel. Leisure visitors can purchase tickets through a professional call center, online through visitmusiccity.com, or at the Nashville Visitor Centers.
- Music City Total Access Pass
Attractions and tours have the opportunity to participate in the Total Access Pass program. This pass allows one individual to pick 4 attractions and/or tours from the list of those participating to visit during their time in Music City.
- Special Offers
NCVC members have the opportunity to provide discounted offers to three distinct audiences–Visitors, Convention Exhibitors, and fellow NCVC Members–via visitmusiccity.com, further extending the marketing opportunities through NCVC distribution channels.
Promotions, Giveaways, & Marketing Co-op Opportunities
Members will have the opportunity to participate in various promotions or marketing co-ops throughout the year. Promotions and giveaways are coordinated based on special events and industry happenings and aimed at increasing visitor room nights and are advertised through NCVC marketing channels and strategic partner programs. Notifications for opportunity to participate will be sent throughout the year and vary from regional, national, and international radio, television, internet, and retail options.
Lodging Sales Leads
Lodging members will receive convention room night leads based on specific client requirements. Room night leads are applicable only to the properties subject to the Davidson County Hotel/Motel tax.
Where applicable, you will receive tourism leads and tourism service leads based on the clients' specific requirements for lodging room nights, attractions, dining, sightseeing tours, etc. These leads represent potential business generated from domestic and international tour operators at industry trade shows and Tourism Sales Missions.
Where applicable, you will receive catering leads based on clients' specific requirements. These leads represent potential business requesting meeting space and less than 10 room nights for their group.
Monthly TAP Report Delivery
Upon request and upon member participation, hotel members can receive the TAP (Trends, Analysis & Projections) Report to be used as a pace benchmark tool.
Convention Exhibitor Special Offers
NCVC members have the opportunity to provide discounted offers to Convention Exhibitors in order for them to utilize local member services and products for their convention or meeting. Offers are presented to meeting planners via the NCVC Convention Services Team and are displayed on visitmusiccity.com.
NCVC member businesses will be referred to clients based on their specific meeting and convention needs. Member business and contact information is provided through the NCVC Convention Services Manager and is communicated directly to clients to help them source vendors for their convention needs.
Convention Services Maps
Where applicable, you will be listed on visitor maps created by our Convention Services team and distributed to conventioneers when they arrive in town. These maps include dining, special event venue, and live music & entertainment options.
All members will receive access to the rolling three-month NCVC Convention Calendar which includes the name of incoming convention groups, arrival and departure dates, number of attendees, and headquarter hotel. Dependent on membership level, enhanced calendar access includes *contact information for the convention sales contact & services contact as well as convention information as far in advance as 18 months. This convention calendar allows you to prepare and plan for upcoming conventions in Music City and to be proactive in your contact and solicitation of meeting planners during their planning stages.
* Some information may not be available at the client’s request or due to a third party booking.
EVENTS & NETWORKING
Nashville’s National Tourism Week Hospitality Industry Celebration
Held each May during National Travel & Tourism Week, you will receive an invitation to Nashville’s National Tourism Week Hospitality Industry Celebration. This member event awards the annual Music City Hitmakers award for outstanding customer service and is a great opportunity to network with hospitality leaders.
A bi-monthly meeting designed to offer members the opportunity to network and share company news and information with the group of fellow members. You will hear from the NCVC Executive Staff on industry updates and insight into current NCVC sales, marketing, and public affairs efforts.
A quarterly networking meeting designed to update members on leisure marketing and tourism-specific sales efforts. Members learn about citywide tourism efforts with an opportunity to network and share company news and information with the group of fellow members.
SiriusXM Heroes Behind the Hits Songwriter Shows
Platinum level members and above will receive invitations to these live radio show tapings held throughout the year featuring songwriters of some of the biggest hits in music. This intimate event is a great opportunity for client entertainment. Attendance is complimentary and exclusive sponsorships are available. Invitations and attendance are based on availability.
This individualized weekly meeting allows members to participate in a brainstorming session with representatives from various NCVC teams to discuss ways to maximize your membership. Members present your company/service to educate staff on business strengths and ways to best utilize your services. Available to platinum levels members and above once per renewal year. Must schedule with NCVC membership team.
New Member Orientation
New Member Orientation is designed to educate you on the hospitality industry, how the NCVC markets and sells Music City as a destination, and ways you can maximize your membership benefits. This orientation is held monthly at the NCVC office over lunch and is open to new members and new employees at current members.
Music City Sound Check
Attend all five sessions (Nashville Backstage: Downtown, West, East; Creating Applause; and All Access) to earn the title of Platinum Ambassador. Participants will receive accolades from the Mayor and recognition for their achievement.
A series of sessions designed to familiarize members and their staff with all of the unique neighborhoods in Music City and the visitor offerings within each one. Upon completion of each session, participants will receive a free pass to some of the area's hottest spots and attractions so that they may gain first-hand knowledge of the area's offerings.
- Nashville Backstage: Downtown
The hub of the entertainment that defines Music City, Downtown Nashville is alive with exciting live music, great food, and elegant hotels. Explore the honky tonks and neon lights in SoBro, the upscale restaurants and vibrant nightlife in The Gulch, and the unique shops in Germantown. Take a virtual tour of the attractions that make this area a must-see, including the Country Music Hall of Fame and Museum, the Frist Center for the Visual Arts, and the Schermerhorn Symphony Center.
- Nashville Backstage: West
Move west of downtown and discover several hip neighborhoods with endless opportunities for fun. Delve into Nashville's culture and history on Music Row, enjoy a unique shopping adventure in Hillsboro Village, or join a late night dance party in Midtown. There's something for every kind of taste with offerings such as Historic RCA Studio B, Cheekwood, the Parthenon, and Arrington Vineyards.
- Nashville Backstage: East
Music City's eastside neighborhoods are quirky, diverse, and evolving. Visitors of all ages and interests are falling in love with these neighborhoods due to amazing restaurants, indie rock scene, vintage and eclectic shopping, and the vibrant and artistic culture. There is a beautiful harmony between the classic country sounds heard from the Opry stage and the eclectic, ever changing lineups found in edgy East Nashville.
Creating Applause seeks to help your employees create an authentic and memorable experience for guests through remarkable customer service. The session will focus on attitude, product knowledge, listening skills, problem solving, exceeding expectations, and more.
This disability sensitivity training session will ensure your business is welcoming to all guests. Participants will learn about disability etiquette, communication skills, and the customer service side of the Americans with Disabilities Act. This session features individuals with disabilities as they provide the tactical training elements and also share authentic, first-hand experience, enriching the knowledge of the participants.
Personalized On-Site Training
Opportunity to host Nashville Backstage: Downtown, East, West and All Access programs at your office/location specifically for your employees and business. Must have at least ten attendees for an onsite session. (Onsite Creating Applause is not available to Gold level members.)
Hospitality Works Job Board
Members will have access to post job openings and search for candidates on Hospitality Works, Nashville’s first centralized website for job listings in the hospitality industry.
Preferred Vendor List
Member businesses will be listed on the Preferred Vendor List, a list of companies who support the Nashville hospitality industry, and is available to all NCVC members. The Preferred Vendor List is used by hospitality and community professionals to help choose the best vendors for their business needs.
*New* Online Member Referral Tool (Coming Soon)
Through the confidential NCVC Member Portal, members have the ability to search and connect with fellow members for networking opportunities and to refer and receive potential business.
Members have access to the NCVC member portal to access valuable membership and hospitality industry information. The Member Portal allows members to update contact information, update business information for website & publication listings, submit Special Offers, review membership benefits, pay membership dues, access the Convention Calendar, and submit referrals through the member referral tool.
Member-to-Member Special Offers
Special Offers is a discount program giving NCVC members the opportunity to both offer and receive discounts for goods and services to and from fellow members though multiple NCVC marketing and distribution channels.
Members can opt to receive multiple weekly/monthly e-newsletters keeping you informed on what is happening as it relates to the Nashville hospitality community and what the NCVC is doing for you.
- Nashville Notes (Monthly Membership Newsletter)
Features important updates and current news for NCVC Members. This newsletter offers tips on how to maximize your membership, the CVC event & training schedule, a member spotlight, helpful links to CVC tools, updates on recent press coverage, and a new member list.
- Harmony (Weekly Visitor-related Music City news)
Targeted to potential visitors to Music City. Promotes upcoming Nashville events, featured vacation packages, giveaways, social connections, links to discounts & deals, travel planning, and booking options.
- In Tune (Weekly Front-line Staff Newsletter)
Industry-only newsletter designed for front-line employees. Provides information on new businesses, restaurant opening & closings, announcements, and events to share with guests.
Hospitality Industry Research
Access to NCVC hospitality and tourism related research.
Music City Shop and Marketplace Discount
Members receive a 15% discount on merchandise at the Music City Shop located in the Visitor Center at Bridgestone Arena tower and the Music City Marketplace located in the Visitor Center at the NCVC Office Lobby at Fourth Avenue North and Commerce Street. *Some restrictions may apply.