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Nashville CVB Sales Training Seminar with John Boyens
Thursday, March 13, 2008 at Sheraton Music City Hotel 9:30-11:00am
Acquiring New Customers
This highly interactive, 90-minute seminar will include the sharing sales and marketing “best practices" information from a variety of industries across the globe, over 15 years of buyer-based research data as well as the introduction of specific tools so that each attendee will be able to walk away with three or four tips/techniques that will positively impact their business the very next day. Key topics will include: - The four reasons why people don’t buy, and more importantly, how to overcome them
- The keys to differentiating yourself from your competition in order to create a sustainable competitive advantage in your market place
- How to sell more effectively in a buyer’s market and a tough economy
- The power of “prospect knowledge”
11:45am-1:15pm
The Secrets of Customer Retention
During this 90-minute “lunch and learn” we will cover a variety of topics to help positively impact customer satisfaction which ultimately leads to customer retention. Key topics will include: - Employee satisfaction is the key to customer satisfaction
- Common characteristics of great customer service companies
- Ten most common customer service mistakes
- Selected customer service research data about customer retention
- Studies have proven that a mere 5% increase in customer retention can result in profit increases of 20 to 80% for most businesses
- The seven secrets of customer retention
Registration Rates
$125 Both Sessions
-Member Discount Rates-
$85 Both Sessions
$40 Morning Session Only
$55 Lunch Session Only Special Guest Speaker John Boyens
John Boyens has dedicated his business life to maximizing the productivity of sales processes for over 30 years. As an executive sales leader for several Fortune 1000 companies, John led national sales, service and marketing organizations to consistently increase sales productivity, improve market share, accelerate revenue performance and deliver bottom-line profit results.
John’s proven track record as a corporate sales leader, coupled with his research of over 15,000 salespeople and sales managers across the globe, uniquely qualified him to form his consulting firm, Boyens Group®, in 1998. John’s expertise keeps him in demand as a guest speaker, facilitator, workshop leader and business consultant. He has addressed thousands of business executives and salespeople in a variety of formats, delivering customized programs on such topics as: “Outsmarting the Competition,” “Igniting Performance,” “Sharpening the Axe,” “Techniques of World Class Sellers,” “Creating a Productive Selling Zone®,” “Coaching for Optimal Performance,” “Techniques of World Class Managers,” “Managing for Results” and “Executive Sales Leadership.” John has authored several audio CD series including, Techniques of World Class Sellers, the 13-module Accelerated Sales Audio Program, and The Productive Selling Zone® Tool Kit. In addition, his newest book, Creating a Productive Selling Zone® has just been released. He is also co-author of Real World Sales Strategies that Work.
John is a graduate of North Central College and is an active member of the National Speakers Association, the International Franchise Association, the International Speakers Network and Sales and Marketing Executives International.
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