Food, Drinks, & Fun
There's a lot of music, there's confetti, a Music Note Drop, and fireworks. But there's also food, drinks, and whole lot more fun to be had at the Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville celebration!
The information below shows what was offered at the 2017 event. Stay tuned for details for 2018!
You will not go hungry on New Year's Eve. Nashville food trucks will be set up around the event site, serving local Music City food.
Music City Zone
Warm up with Nashville's staple cuisine, hot chicken from Prince's Hot Chicken and Bolton's Chicken & Fish. Local brews Black Abbey Rose, Blackstone Nut Brown, Mill Creek Lil' Darlin', Nashville Brewing Co Lager, and Tailgate Southeast IPA are also offered. You can grab a plate and a delicious, local beer from the Music City Zone located on Harrison Street between 7th Avenue North and 6th Avenue North.
We have a great selection of local Nashville food trucks this year. They open at 4pm on December 31st and will be located at 6th Avenue North & Harrison Street. This year's food trucks include:
Bob’s Fish Fry
Cousin’s Maine Lobster
Music City Brisket
Paradise Ridge BBQ
Smoke Et Al
Indulge in some Hershey's
Hershey’s, a proud sponsor of Team USA, will invite consumers and fans to their S’moresmobile to enjoy free, full-size Hershey’s s’mores (while supplies last) and share memories with friends and family over the all-American, classic treat. Hershey’s ambassadors will also be distributing the new Hershey’s Gold bars, which feature a caramelized crème that includes salty, crunchy bits of peanuts and pretzels, delivering a brand-new, creamy, crunchy, buttery Hershey’s experience. Be sure to stop by, snap some pictures with the mascots, and share your Hershey’s experience on social media. You can find them at the corner of 6th Avenue North & Harrison Street.
Hardee’s®, Star Diner ® will be serving their $5 All Star Meals made to order on New Year’s Eve. Stop by and enjoy a Real Value Meal and a chance to win coupons and swag. They will be located at the corner of 6th Avenue North & Harrison Street.
Grab a drink. Dr Pepper products are available for purchase throughout the event site. Same with coffee and hot chocolate which will be discounted at 8pm to $1. Jack Daniel's, Bud Light, Budweiser, Fetzer, and Korbel are also offered for sale to friends 21+.
Experience Jack Daniel
The Jack Daniel’s Bar Trailer is a comprehensive Jack Daniel's Tennessee whiskey zone on wheels. Not only will it feature a Jack Daniel’s bar but it is also a place to pick up authentic Jack Daniel’s branded merchandise. The Jack Daniel's Bar Trailer will be located at 6th Avenue North & Harrison Street.
Also, be on the lookout for the Jack Daniel’s Airstream Bars throughout the site. Another place to find your favorite Jack Daniel’s cocktail! Your friends at Jack Daniel’s remind you to drink responsibly.
Have fun with Bud Light
Bud Light will have a bar set up with TVs and a limited supply of koozies and beads for lucky patrons. Head on over to 6th Avenue North & Harrison Street to have some fun!
Enjoy a toast this evening thanks to Korbel and Fetzer who will be on site. Also, Korbel will be handing out an array of hats, necklaces, and noisemakers at 6h Avenue North & Harrison Street.
Dr Pepper Cherry
Before you go, make sure to snag a free sample of Dr Pepper Cherry. They will be handing out samples as you exit at 6th Avenue North & Harrison Street.
There's more! Photo opps, games, and giveaways - oh my!
The Music City Shop merchandise truck will have official Music City Midnight t-shirts, koozies, posters, and more. You can find them at 6th Avenue North & Harrison Street.
Enter for a chance to win a car
Could you imagine taking home a new car this New Year's Eve? It's possible thanks to our friends at Carl Black Chevrolet. Head to 6th Avenue North & Harrison Street to register to win a 2017 Spark.
Get warm with Tennessee
Made in Tennessee Street Teams will distribute hand warmers to the crowd. You can also pick them up at our Visitors Information Tent located at the corner of 6th Avenue North & Harrison Street.
Get festive thanks to Dr Pepper Cherry & Kroger
Dr Pepper Cherry & Kroger will have free party hats and horns, which will be distributed at our Visitor Information Tent located at the corner of 6th Avenue North & Harrison Street.
More hand warmers!
Ferguson Bath & Kitchen Gallery Street Teams will be handing out hand warmers to the crowd. Our Visitor Information Tent will also have some hand warmers to hand out. Find us at the corner of 6th Avenue North & Harrison Street.
Capture the moment!
You will have multiple opportunities to capture the moment and remember it forever at #NashvilleNYE. There will be a GIANT Advance Financial Picture Frame towards the back of Bicentennial Capitol Mall State Park in the Bell Carillon. Also, in the same area will be a massive "2018" sign ready to be used as a backdrop for a great picture.
Tennessee State Park & Friends of Bicentennial Capitol Mall State Park
Get to know the people who take care of Bicentennial Capitol Mall State Park with hot chocolate. They will be dishing out the warm beverage and offering information on the Friends Group of Bicentennial Capitol Mall State Park. Find them at 6th Avenue North & Harrison Street.
British Airways Pub
We will be celebrating the New Year TWICE at the Jack Daniel’s Music City Midnight in honor of our friends across the pond and the British Airways direct flight beginning in May 2018. Peter Frampton will be joining the Mayor on the Jack Daniel’s Stage to celebrate the London New Year at 6pm CST. The party continues with British Airways airfare ticket giveaways, the British Airways Pub that has beer from the U.K., a free photo booth, fish & chips, and so much more!
The USO, a military support nonprofit, strengthens America’s military service members by keeping them connected to family, home, and country during their service. This New Year's Eve, stop by and visit the USO Sprinter Van and be the Force Behind the Forces℠, by sending a message of support to our service members for the New Year! Join the campaign to connect at www.uso.org/messages. They will also be giving away a limited number of patriotic bead necklaces, glow in the dark red, white, and blue necklaces and brackets, USO ball caps/hats, USO t-shirts, USO branded fans, USO postcards about their mobile app, USO banner up about the Campaign To Connect, and USO bandanas. Make sure to check them out at 6th Avenue North & Harrison Street.
TEAM USA WINTERFEST
The U.S. Olympic Committee is bringing the spirit of the Olympic and Paralympic Winter Games to Nashville with Team USA WinterFest presented by HERSHEY’S. The festival, which is in partnership with the Jack Daniel's Music City Midnight: New Year's Eve in Nashville celebration, will take place December 30-31 from 11 a.m. to 5 p.m. in Music City Walk of Fame Park. It is free and open to the public. Activities include HERSHEY’S S’moresmobile and Bobsled Boomerang, along with OREO’s Team USA Curling Challenge and Social Truck. Team USA athletes scheduled to appear include Amy Purdy, Paralympic gold medalist and Dancing with the Stars contestant, and Olympic swimming medalists Allison Schmitt and Elizabeth Beisel. There will be performances from Lewis Brice, Maggie Rose, and Canaan Smith. In addition, Team USA athletes will sign autographs at Bicentennial Capitol Mall State Park during Music City Midnight activities on Dec. 31.
Special Note: Autograph Signing will be at approximately 7pm and located at the corner of 6th Avenue North & Harrison Street.