| "Heroes Behind the Hits" to Continue on Sirius XM Radio  The Nashville-based series "Music City Connection: Heroes Behind the Hits," which previously aired exclusively on XM Radio, will begin airing on Sirius XM Radio following the merger between the two satellite radio companies. The newly combined station is the second largest radio company in the country with more than 18 million subscribers and over 300 channels.
The popular series, produced by the Nashville Convention & Visitors Bureau, presents songwriters of all genres during an informal "in-the-round" showcase performing their hits, revealing their influences, and sharing their personal stories of writing, recording and living in Music City. Nearly 40 shows have been recorded since the program began in 2006. Guests have included Sara Evans, Jeffrey Steele, Phil Vassar, Gabe Dixon, Chely Wright, Kirk Whalum and Tommy Sims among many others. Creating and producing the monthly radio show allows the CVB to not only extend our brand message regarding the diversity of the music in Music City, but also reach a national audience of potential visitors. For more information about "Music City Connection: Heroes Behind the Hits" visit www.visitmusiccity.com/xm. Walk of Fame Induction Ceremony  Music City, Inc. installed its fifth class of inductees into the Music City Walk of Fame, presented by founding sponsor Gibson Guitar on Sunday, Nov. 9. The class included Trace Adkins, Martina McBride, Michael McDonald, Elvis Presley, Little Richard, Randy Travis and Jo Walker-Meador. More than 500 turned out for the induction ceremony, sponsored by Great American Country (GAC).
The Music City Walk of Fame is an official project of Music City, Inc., the charitable foundation of the Nashville Convention & Visitors Bureau (NCVB). Created in the fall of 2006, the Music City Walk of Fame, on Nashville's Music Mile, is a landmark tribute to those from all genres of music who have made significant contributions to preserving the musical heritage of Nashville and have contributed to the world through song or other industry collaboration. With the induction of this new class of honorees, there are 31 total stars along the Walk of Fame. Nominations are currently open for the April induction ceremony. Deadline for nominations is February 6, 2009. Nomination forms are available on the Music City Walk of Fame website, www.visitmusiccity.com/walkoffame. Music City Songwriting Contest Popular Around the World  Music City's 2nd annual Songwriting Competition garnered more than 1,000 entries from songwriters around the world. This year's winning song titled "Easy Way Out" was submitted by Kym Simon from Red Deer, Alberta, Canada.
Simon will receive a $1,000 cash prize and two round-trip Southwest Airlines tickets to Music City. While in town she will be featured and interviewed on GAC Nights hosted by Suzanne Alexander and her song will be performed on the television show. It will also be played on Sirius XM Satellite Radio's "Music City Connection: Heroes Behind the Hits," a monthly radio show recorded and produced by the Nashville CVB. In addition, The Music Group International will publish the winning song as a single-song contract. Transportation, hotel accommodations at the Renaissance Nashville Hotel and complimentary admission to over 30 Nashville attractions are also included. To hear the winning entry, please visit www.themusiccitysongwriter.com Marketing Plan Now Available The 2008-2009 fiscal year NCVB Marketing Plan is now available. If you would like to receive a copy, please contact Renae Minicozzi at renae@visitmusiccity.com or (615) 259-4793. |
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Industry Indicators
September's hotel occupancy rate was 57.3 percent, |
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Hit of the Month  Throughout the month of November, stop by the Nashville Visitor Information Centers to pick up your Vanderbilt Commodore gear. The VIC gift shops will offer hats, travel mugs and more for 20% off regular price. Come take advantage of this great deal then go out and root for the home team! Discount cannot be combined with any other discount or promotion. |
| The CVB Sales, Marketing & Membership Teams: Sales The Convention Sales staff traveled to Washington D.C., Phoenix, Louisville and Indianapolis and returned with 48 contacts and 10 leads for 32,928 total room nights. The team also attended GAMPI SEA Conference and the Texas Society of Association Executives and returned with more than 100 contacts and 6 leads totaling 6,100 room nights. The Tourism Sales team went to the Student Youth Travel Association in San Antonio and returned with 10 leads. Tourism staff also hosted 28 AAA counselors from across the country for a "Taste of Tennessee" FAM trip. The CVB and Gaylord Opryland partnered to sponsor the entertainment at the American Society of Association Executives Summit Awards dinner in Washington D.C. Award-winning singer/songwriter Jeffrey Steele entertained more than 800 guests and met our VIP clients at a reception co-hosted by the Nashville Convention Center and the CVB. Marketing The Marketing department created a new online advertising campaign to be run on travelocity.com, orbitz.com, pandora.com and other travel sites. PR staff members worked with the New York Times, Lucky Magazine and Elle Décor to obtain editorial coverage for Music City. The Marketing staff assisted with production and promotion of the 2008 Town Hall Presidential Debate at Belmont University. The CVB marketing team is putting the final touches on a new promotional music video for Music City. |
| Membership
New Member Orientation December 4 11:15-11:45 a.m. Lunch 11:50 a.m.-12:50 p.m. Orientation NCVB Boardroom Learn how you can make the most of your NCVB membership at the New Member Orientation. Creating Applause Training Maximize Your Membership Training opportunities for your business Membership Invitation For a complete listing of our new members as well as existing member businesses, visit our online membership section at www.visitmusiccity.com/members/newmembers |
Brand Champion Now Serving: Music  Martha's at the Plantation turns from a favorite local lunch spot to a cozy song and supper club on Thursday evenings featuring music as good as the food! Located in the visitor center of historic Belle Meade Plantation, Martha's at the Plantation is one of Nashville's premier restaurants, known for serving up true Southern style. Now, Martha's is embracing the brand and serving up tunes that are truly Music City. Congratulations to Martha's at the Plantation, our November Brand Champion. |
