| Vacation in "My Music City" Over 11 million people visit Nashville each year. The Nashville Convention & Visitors Bureau is giving residents a chance to find out why by reaching out to those local and regional residents who may be looking to maximize their budgets and enjoy their Music City. The NCVB has created a special local promotion to encourage residents to be tourists in their own town, by offering a special discounted vacation package including hotel stay and Total Access Passes to residents of Davidson and surrounding counties throughout the months of June and July. Total Access Passes are also available separately at a discounted price of $40. Information regarding our local promotions is on our website at: http://www.visitmusiccity.com/visitors/mymusiccity Over the last several months, the NCVB has also changed its advertising campaign from selling the Music City brand to a more value-driven message, selling special hotel rates and visitor packages. The CVB has also added more advertising focused regionally, hoping to attract visitors from nearby cities like Louisville, Lexington, Atlanta, Chattanooga, Memphis and Knoxville who may be looking to vacation closer to home this summer. Music City Readies for July 4 Spectacular  Nashville will once again offer locals and visitors a spectacular, free July 4th celebration at Riverfront Park including an exciting concert and one of the nation's best fireworks displays. Performers for "Music City July 4th : Let Freedom Sing!" include Phil Vassar, Michael McDonald and the Grammy-winning Nashville Symphony Orchestra (NSO). The national anthem will be performed by the winner of the National Barbershop Quartet Convention, and there will be a special performance by Nashville actor Barry Scott during the show. Downtown festivities will begin at noon with the free Family Fun Zone featuring inflatables for all ages, sponsored by Coca-Cola and Kroger. Pre-show live music will take place from 2 - 5:30 p.m. on the NowPlayingNashville.com stage. The official two-hour concert, presented by Ferguson Bath, Kitchen & Lighting Gallery, will kick off at 7 p.m. CST and will conclude with the South's largest fireworks show at approximately 9:25 p.m. arranged by Pyro Shows and choreographed to music by the NSO. The concert will be aired live on 103 WKDF and 104.5 The Zone. The fireworks and show highlights will air on News Channel 5 from 9 -10 p.m. All events are free and open to the public. "Music City July 4th : Let Freedom Sing!" is produced by the Nashville Convention & Visitors Bureau for the City of Nashville and sponsored by The City of Nashville, Metro Parks, Ferguson Bath, Kitchen & Lighting Gallery, The NewsChannel 5 Network, 103 WKDF, 104.5 The Zone, Kroger, Union Station Hotel, Coca-Cola and NowPlayingNashville.com. |
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Industry Indicators
April's hotel occupancy rate was 69.2 percent, a decrease of .04 percent compared to April 2007. The 2008 year-to-date occupancy rate is 61.4 percent, a decrease of 3 percent compared to last year. March hotel occupancy tax collections were $2,243,834, a decrease of 3.8 percent compared to March 2007. Year-to-date hotel tax collections were $19,152,939, an increase of 5.5 percent compared to last year. |
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Check Out the NCVB's New Music Site  Visitmusiccity.com has your backstage pass to the city's music. The NCVB's new music site offers visitors an in-depth look at music in the industry's hometown. An interactive music map, artist profiles, videos, music event updates and ticket onsale dates, music news and more will engage visitors and promote the Music City brand.
The NCVB has recently posted the first edition of the Music City Blog, an insider's view on Nashville's music scene. Check out the blog and all the rest of the great new music site at
www.visitmusiccity.com/music.
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Brand Champion  If you are looking for ways to have fun and stay cool this summer, check out our June Brand Champion! Nashville Shores has taken the Music City brand to new heights, literally. Standing more than 50 feet high and 350 feet long, the attraction's new Music City Racer is one of the largest slides of its type in the U.S. The new slide will send those who dare for a ride at speeds up to 35 mph. And, if its victims can't remember what city they're in when they reach the bottom, the slide's name should clear their fuzziness. Congratulations to our June Brand Champion, Nashville Shores. |
| The CVB Sales, Marketing & Membership Teams: Sales The Sales team secured several key bookings in May, including Future Business Leaders of America for June 2014 and 2018 with 22,000 total room nights each year; American Immigration Lawyers Association for June 2012 with 7,700 total room nights; and SIEMENS for October 2008 with 5,500 total room nights Sales' Convention team traveled to Indianapolis and Chicago for sales calls making contact with 17 clients and bringing back two leads for 14,500 total room nights. Sales team members attended the first ASAE Global Summit on Social Responsibility in Washington D.C. along with 800 fellow members of the hospitality industry. The CVB is a founding partner in ASAE's new social responsibility initiative. Marketing The Marketing team coordinated a successful promotion around the release of Phil Vassar's new CD, which included bringing 30 DJs from the nation's top country radio markets to Music City for live broadcasts. Marketing team members produced the fourth induction ceremony of the Music City Walk of Fame honoring six new inductees. The NCVB set a record for promotions in April with a total value exceeding $778,000. |
Maximize Your Membership |
Hit of the Month  Remember the days of vinyl, before tape or CD? You can have them back, with cool, new decorative clocks, bowls, ornaments and coasters created from recycled vintage record albums! All items are 20% off throughout the month of June in both Nashville Visitor Center locations. This discount cannot be combined with any other special offer. |
