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Music City Takes Story on the Road to Washington D.C.
The Nashville Convention & Visitors Bureau (NCVB) sales staff and more than 25 Hall of Fame members will travel to Washington D.C. Jan. 25-27 to conduct a sales blitz known as the "D.C. Road Show."
With more than 100 appointments booked, Road Show participants will divide up to make individual and group sales calls during the three-day sales blitz. Award-winning Nashville songwriters will perform for clients during group sales calls, and Capitol Nashville recording artist Dierks Bentley will entertain clients during a special reception held on the final night of the trip.
Washington D.C. is home to the largest number of associations in North America, which is why the location was chosen for the sales blitz.
NCVB Launches 'Winter Rocks' Leisure Sales Program
The Nashville Convention & Visitors Bureau (NCVB) launched its annual "Winter Rocks" leisure sales program earlier this month. In its third year, the program offers visitors special discounts for some of Nashville's top attractions and hotels during slower winter months.
Visitors can get discount attraction coupons or they can opt for a "Winter Rocks Vacation Package" that includes accommodations, attraction coupons and Music City merchandise.
Cheekwood Botanical Garden & Museum of Art, Ryman Auditorium and the Country Music Hall of Fame and Museum are just a few of our participating members. To learn more, visit www.visitmusiccity.com/winterrocks. The promotion runs through March 15th.
Music City Soul Series Set for February
Nashville will celebrate Black History Month the way it knows best – with music. The third annual Music City Soul Series, which takes place every Thursday night in February at B.B. King's Blues Club and Restaurant, will feature some of Nashville's best R&B and jazz musicians.
The concert series, produced by the Nashville Convention & Visitors Bureau, is open to the public. General admission seating is $10 in advance and $15 the day of the show. Reserved table seating is also offered for $25 per seat or $100 per table. Tickets are available by calling B.B. King's at 615-256-2727. Proceeds will benefit Music City, Inc.
For more information, please visit www.visitmusiccity.com/soulseries.
Industry Indicators
November's hotel occupancy rate was 52.1 percent, a decrease of 7.5 percent compared to November 2009.
The 2010 year-to-date occupancy rate as of November 30 was 60.2 percent, an increase of 5.3 percent compared to 2009.
October hotel tax collections were $1,762,847, a decrease of 18.2 percent compared to October 2009.
The 2010 year-to-date tax collections as of October 31 were $17,416,570, a decrease of 5.5 percent compared to 2009.
Brand Champion - Purity Dairy
It's only fitting we begin 2011 by recognizing a brand champion that is a Music City institution in its own right. Purity Dairy has not only been providing quality dairy products to Nashvillians for more than 80 years, it has been a great corporate partner to the city. They're continuing that tradition by incorporating the music brand into their marketing efforts. Billboards reading "Performing in Music City Since 1926" promote their products and reinforce the Music City brand. Congratulations Purity Dairy, our January Brand Champion!
Upcoming Events
Nashville Backstage: History & Culture
Thursday, January 13
NCVB Boardroom
2-4 p.m.
Has your team attended the Nashville Backstage Training session and now wants to learn more? The NCVB is offering the new Nashville Backstage: History & Culture session. Hear about our many art galleries, the Tennessee Exposition, Nashville's role in the Civil War and more.
New Member Orientation
Tuesday, February 8
NCVB Boardroom
11:30 a.m.-1 p.m.
Learn how you can make the most of your NCVB membership and maximize your benefits at this meeting.
Creating Applause Customer Service Training
Tuesday, February 15
NCVB Boardroom
2-4 p.m.
Learn how to create applause-worthy service so that the guest experience will not only be one to remember, but to talk about with others.
For more information or to sign up for these events, please contact Jessica Cieler at jessicac@visitmusiccity.com.
Conventions & Meetings Calendar
| Start Date | End Date | Organization | Attendance | Location |
| 01/09/2011 | 01/12/2011 | AW Chesterton Company | 700 | Gaylord Opryland Resort and Convention Center |
| 01/10/2011 | 01/12/2011 | Land O'Lakes Purina Feed | 110 | Renaissance Nashville Hotel |
| 01/10/2011 | 01/15/2011 | Natl Educational Telecommunications Assn | 245 | Loews Vanderbilt Hotel |
| 01/12/2011 | 01/14/2011 | State Bar of Georgia | 175 | Gaylord Opryland Resort and Convention Center |
| 01/13/2011 | 01/16/2011 | Tastefully Simple | 850 | Gaylord Opryland Resort and Convention Center |
| 01/13/2011 | 01/15/2011 | The Gideons Intl | 195 | Nashville Airport Marriott |
| 01/17/2011 | 01/21/2011 | StagParkway | 1000 | Gaylord Opryland Resort and Convention Center |
| 01/17/2011 | 01/21/2011 | Natl Baptist Conv of the USA, Inc. | 3000 | World Baptist Center, Renaissance Nashville Hotel |
| 01/18/2011 | 01/20/2011 | Cambium Learning Group, Inc. | 200 | Renaissance Nashville Hotel |
| 01/20/2011 | 01/23/2011 | Ms. Latina Intl Pageants, Inc. | 2000 | Gaylord Opryland Resort and Convention Center |
| 01/20/2011 | 01/24/2011 | Cncl of Univ Directors of Clinical Psychology | 130 | Hutton Hotel |
| 01/20/2011 | 01/23/2011 | TN Assn Of Fairs | 513 | Nashville Airport Marriott |
| 01/21/2011 | 01/22/2011 | Natl Sports Clinic | 161 | Millennium Maxwell House Nashville |
| 01/23/2011 | 01/28/2011 | Natl Education Assn | 260 | Renaissance Nashville Hotel |
| 01/26/2011 | 01/30/2011 | Us Pony Clubs | 800 | Sheraton Music City Hotel |
| 01/28/2011 | 01/29/2011 | Natl Business Travel Assn | 60 | Loews Vanderbilt Hotel |
| 01/28/2011 | 01/30/2011 | Catholic Campus Outreach | 2500 | Gaylord Opryland Resort and Convention Center |
| 01/29/2011 | 02/03/2011 | Natl Assn of Conservation Districts | 1200 | Gaylord Opryland Resort and Convention Center |
| 02/01/2011 | 02/04/2011 | Marzano Research Laboratory Powered by Solution Tree | 150 | Millennium Maxwell House Nashville |
| 02/01/2011 | 02/03/2011 | Wells' Dairy, Inc | 107 | Gaylord Opryland Resort and Convention Center |
| 02/02/2011 | 02/05/2011 | Natl Pavement Expo | 2500 | Nashville Convention Center, Renaissance Nashville Hotel |
| 02/03/2011 | 02/05/2011 | Natl Assn for Law Placement | 145 | Sheraton Nashville Downtown |
| 02/04/2011 | 02/06/2011 | Showcase Productions | 517 | Sheraton Music City Hotel |
| 02/05/2011 | 02/10/2011 | Natl Emergency Number Assn | 300 | Renaissance Nashville Hotel |
| 02/06/2011 | 02/08/2011 | O'Reilly Auto Parts | 4000 | Gaylord Opryland Resort and Convention Center, Radisson Hotel at Opryland |
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