 Music City Celebrates Black History Month  Visitors have the unique opportunity to learn about Nashville's important role in the civil rights movement, its strong connection to the Harlem Renaissance and its rich musical heritage as part of Black History Month. Throughout the month of February, the NCVB will be promoting Black History Month through advertising in minority newspapers regionally, conducting multiple web and radio promotions, packaging, PR, and a special XM Satellite Radio show. We are also celebrating the release of the tenth anniversary edition of The African American Guide to Nashville. The 88-page tour guide published by Kinnard & Associates and supported by the NCVB celebrates the contributions and achievements African Americans have made to Music City. For additional information regarding the exciting events planned in celebration of Black History Month, please visit www.visitmusiccity.com/visitors/blackhistorymonth or call 800-657-6910. Music City Travelocity Nashville and its marketing partner, Travelocity, have teamed up for two great promotions in February, each of which are designed to publicize the city's great hotel and event packages available this winter. An online advertisement will target visitors searching key competitor cities and an advertisement in Travelocity's Real Deals e-newsletter will reach approximately 4 million subscribers. Nashville for a Song Program Kicks Off The NCVB has launched Nashville for a Song, a new winter program to promote hotel deals to a visitor database of nearly 200,000 during historically slow business periods. Hotel members have been invited to participate by providing aggressive rates during February and March. Hotel packages are then built by the NCVB (where hotel rates are opaque to the visitor) and promoted through website features, regional advertising, bi-monthly email blasts and press releases to key outlets and online travel sites. Hotels can add new dates & update rates throughout the program to maximize the opportunity for reservations. If you are interested in participating in this new program, please contact Samantha Hunt, samantha@visitmusiccity.com. |
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Industry Indicators
December's hotel occupancy rate was 63.9%, a decrease of 5.8% compared to December 2006. The YTD hotel occupancy rate was 67%, a decrease of 0.9% compared to 2006 YTD. November hotel tax collections were $2,255,451, an increase of 3.2% compared to November 2006. YTD hotel tax collections are $23,830,288, an increase of 7.4% compared to the same time last year. |
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Live Music Venue Sign  Visitors to Music City are now able to easily identify the best places to hear great live music! As the next step in our efforts to promote the Live Music Venue program, the NCVB has created a new collateral piece. In addition to the signature guitar pick street sign, we now have a new four-color brochure highlighting venues and other businesses that proudly display a Live Music Venue sign. The brochures will be distributed in visitor and convention packets as well as in our Visitor Information Centers. The next addition to the Live Music Venue program will be the creation of an exclusive page on our website to showcase our venues. Currently, you can find a list of Live Music Venues at www.visitmusiccity.com/music/musicvenues. If you offer live music, then make sure Music City visitors know about it! Learn how you can become a Live Music Venue. Call Allie Hardee at 615-259-4734 or email her at allie@visitmusiccity.com to order your guitar pick sign today. |
Hit of the Month  Looking to jazz up a party? Cool, music-themed martini and wine glasses from Lolita will add life to any drink! Each hand-painted glass features a unique and delicious wine cooler or martini recipe on the bottom. Get yours in time to for Valentine's Day. Regularly priced at $19.99, they are 20% off this month. The glasses are available for purchase at both Visitor Information Centers. Discount cannot be combined with any other discount or promotion.
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| The CVB Sales, Marketing & Membership Teams: Sales The sales team attended Holiday Showcase and the MPI Holiday Event in Chicago. The team returned from the Holiday Showcase with more than 100 contacts and two leads totaling 2,100 total room nights. The sales team also attended the AENC Tradeshow in North Carolina. This show produced 75 contacts and three leads for 17,300 total room nights. Key bookings for December include the National Association of Purchasing Card Professionals in April 2009 with 3,100 total room nights and Higher Education Users Group for March 2012 and March 2015 with 17,000 total room nights each year. American Farm Bureau Federation also booked meetings for January 2013 and January 2015 accounting for 11,900 total room nights each year. Marketing Marketing staff hosted 6 journalists in Music City following the international trade show Rhythms of the South. The Marketing team developed visitor packages and worked to promote Sound & Speed, and increase hotel stays for the January event. Marketing produced a new "Live Music Venue" brochure to elevate the program and assist visitors in finding live music in the Nashville area. |
Upcoming Member Events All Access Disability Sensitivity Training February 13 2 - 4 p.m. NCVB Boardroom This open training session on disability sensitivity has been presented to countless hotels, attractions, restaurants and Metropolitan police officers and it is legally mandated for every Nashville cab driver. With representatives from all partnering contributors, All Access introduces participants to People First Language, disability etiquette and seizure first aid.New Member Orientation March 6 11:30 - 11:45 a.m. Lunch 11:45 a.m. - 12:45 p.m. Orientation NCVB Boardroom Learn how you can make the most of your NCVB membership at the New Member Orientation. Lunch will be provided by Demos' Steak and Spaghetti House. Creating Applause Training Session March 6 1-3 p.m. NCVB Boardroom Educate yourself and your staff on how to create applause from Music City visitors and keep them coming back again and again. Maximize Your Membership Use your NCVB membership benefits to grow your business! For more information on how to maximize your membership please contact Fatima Thompson, manager of Member Services at 615-259-4744 or fatima@visitmusiccity.com. Training opportunities for your business As an NCVB member, your business can take advantage of complimentary trainings and membership programs. The programs are designed to increase knowledge of the city and enhance customer service. Three distinct training programs are available through the NCVB: Nashville Backstage, All Access and Creating Applause. For more information or to schedule a training session, please contact Shannon Largen at 615-259-4789 or shannon@visitmusiccity.com. Membership Invitation If you know a company that would benefit from an NCVB membership, please let us know. We will be happy to contact them. Chris Brown, Vice President of Membership 615-259-4751 or chris@visitmusiccity.com For a complete listing of our new members as well as existing member businesses, visit our online membership section at www.visitmusiccity.com/members |
Brand Champion  There's always a way to integrate the Music City brand into your business plan, no matter what you're promoting. Just ask one of the world's foremost premium cigar manufacturers, CAO Cigars. The company's new advertising campaign declares "In Nashville it's all about the band and we're all about bands." For this clever show of creativity, CAO Cigars is our February Brand Champion! |
