Music City Bowl Match-Up Set
The Gaylord Hotels Music City Bowl celebrates 10 years with another exciting match-up between the Southeastern Conference Kentucky Wildcats and the Atlantic Coast Conference Florida State University Seminoles for a New Year's Eve fight to the finish.

The game will once again take place at Music City's LP Field on Dec. 31 at 3 p.m. Televised nationally to millions of viewers on ESPN, the Bowl is one of Nashville's great holiday traditions.

Gearing Up for Sound & Speed
For the third consecutive year, the stars of country music and NASCAR will converge on Music City for Sprint Sound & Speed Presented by SunTrust.

The annual celebration will take place in and around Nashville's Sommet Center, January 11-12, and will include a concert extravaganza headlined by Grammy-winning recording artist Alan Jackson with special guests Taylor Swift and Jason Michael Carroll.

In addition to the concert, the two-day festival will feature show car and sponsor displays, as well as a charitable auction with memorabilia from the racing and entertainment industries. Fans will also have the opportunity to get up close and personal with drivers, team owners and music artists for autographs, story-telling and question and answer sessions.

Country artists scheduled to appear at the event include Josh Turner, Diamond Rio, Danielle Peck, Bucky Covington and Craig Morgan. The event line-up also features NASCAR greats Richard Petty, Kyle Petty, Darrell Waltrip, Ryan Newman and Jamie McMurray along with sports car racing superstars Max Angelelli and Wayne Taylor.

The first two Sprint Sound & Speed events drew an estimated 25,000 fans and raised more than $500,000 for the Victory Junction Gang Camp and the Country Music Hall of Fame® and Museum.

Tickets for Sprint Sound & Speed Presented by SunTrust are available through Ticketmaster at www.ticketmaster.com and through the event website at www.soundandspeed.org. Tickets are $39.50 for the concert, $20 for the festival, or $54.50 for both. Buy now for a perfect Christmas present!

Pick Up Music City Hits Volume 4
Just in time for the holiday season, Music City Hits Volume 4 is now available! The new CD features 40 Songs of the Year from 1967 through 2006 as voted by the Nashville Songwriters Association International. Get your copy today by calling 800-657-6910 or visiting the NCVB website at www.visitmusiccity.com. The CDs are also available at both Visitor Center locations.
Convention Sales
August 07 September 07 October 07 Total
Leads 99 105 101 305
Bookings 14 33 23 70
Room Nights 7,913 45,964 17,284 71,161

Tourism Sales
August 07 September 07 October 07 Total
Leads 26 27 35 88
Room Nights 9,120 16,282 2,086 27,488

Marketing Activity
August 07 September 07 October 07 Total
Unique Visitors to Website 105,027 71,685 79,980 256,692
RMN Booked Online 293 245 305 843

Industry Indicators

October hotel occupancy was 71.4%,
a decrease of 0.3% compared to October 2006.

YTD hotel occupancy was 67.3%,
a decrease of 0.3% compared to this time last year.



September hotel tax collections were $2,028,433,
an increase of 5% compared to September 2006.

Calendar YTD collections were $19,080,186,
an increase of 7.2% compared to this time last year.


Brand Champion

Congratulations to the Nashville Songwriters Association International which recently purchased the world-renowned Bluebird Cafe. The NSAI will take over ownership of the club in January through a deal that promises to keep the venue a hub for songwriters. For preserving a venue which celebrates and promotes music, the NSAI is our December Brand Champion! Thanks NSAI, for making sure songwriters have a place to create beautiful music and visitors have a place to hear it for years to come.


Hit of the Month

The Loveless Cafe is the heart and soul of Southern cooking! Now, just in time for your holiday shopping, December's Hit of the Month will feature three of the Loveless' staple items: Biscuit Mix, various Preserves and Pure Maple Syrup, all for 20% off! The items can be purchased at both Visitor Information Centers. Discount cannot be combined with any other discount.


Titans Weekend Packages on Sale Now

Titans Weekend Packages are on sale now exclusively through the NCVB. The packages include a minimum 2-night hotel stay plus Titans game tickets, encouraging fans to spend the entire weekend in Nashville. For information on how to get your hotel included in Titans Packages, please contact Samantha Hunt at 615-259-4776 or Samantha@visitmusiccity.com.

Music City Gift Shop Friday OPEN HOUSE

The Music City Gift Shops are hosting an Open House on Friday, December 7 from 8am to 5pm. Stop by for some free cookies and coffee while you finish your holiday shopping with a special 20% discount (Friday only). Don't miss this incredible opportunity to get uniquely Nashville gifts at a fraction of the regular price! Happy Holidays from the Nashville CVB. For more information, click here.
The CVB Sales, Marketing & Membership Teams:

Sales

  • The Sales team made contact with 46 meeting planners during ConferenceDirect's Industry Insights event in Denver. While in Denver, the team also made sales calls meeting with 18 clients. Their meetings generated two leads for approximately 15,925 total room nights.

  • The sales team also attended the Birmingham Event & Meeting Professionals Tradeshow where they made contact with nine planners which generated one lead for 750 total room nights.

  • Sales booked the Office of Juvenile Justice & Delinquency Prevention conference for August 2008 which will account for 3,120 total room nights.

    Marketing
  • NCVB partnered with 95.5 FM radio in West Palm Beach, Florida for a promotional give-away. Nashville received an advertising value of more than $13,000.

  • The NCVB Marketing team produced Music City Hits Vol. 4 CD containing 40 NSAI Songs of the Year. The Hits CD joins the NCVB’s roster of compilation CDs featuring country, jazz and gospel.

  • Marketing completed the first Music City Songwriting Competition which produced over $1 million in advertising value for Nashville.

  • Marketing Plan Now Available
    The NCVB 2007 -2008 Marketing Plan is ready. If you would like to request a copy, please contact Molly Sudderth at 615-259-4703 or molly@visitmusiccity.com.

    Member Notes

    New Members
    The Nashville Convention & Visitors Bureau welcomes its newest members:

    Boyens Group
    9615 Brunswick Drive
    Brentwood, TN 37027-8464
    www.boyens.com

    Coyote Ugly Saloon
    154 2nd Avenue North
    Nashville, TN 37201
    www.coyoteuglysaloon.com

    Maggiano's Little Italy
    3106 West End Avenue
    Nashville, TN 37203
    www.maggianos.com

    Morris Visitor Publications
    1130 Eighth Avenue South, Suite 100
    Nashville, TN 37203
    www.morris.com

    Parkway Suites Hotel
    809 Wren Road
    Goodlettsville, TN 37072
    www.parkwaysuiteshotelrivergate.com

    Take Me Shopping
    1206 Graybar Lane
    Nashville, TN 37215

    The Lamp Store
    2213 Bandywood Drive
    Nashville, TN 37215
    www.lampstore.com

    United Record Pressing, LLC
    453 Chestnut Street
    Nashville, TN 37203

    Member News

    Upcoming Member Events

    New Member Orientation/Branding Session
    January 10
    11:30 a.m. – 2 p.m.
    NCVB Boardroom

    Creating Applause
    February 7
    2 - 4 p.m.
    NCVB Boardroom

    Maximize Your Membership
    Use your NCVB membership benefits to grow your business! Contact us for great ideas on how to maximize your membership.

    Membership Invitation
    If you know a company that would benefit from an NCVB membership, please send us their name. We will be happy to contact them.
    Chris Brown, Vice President of Membership
    615-259-4751 / chris@visitmusiccity.com


    Live Music Venue Sign


    If you have live music in your venue at least four days a week, then make sure our visitors know. Call Allie Hardee at (615) 259-4734 or email her at Allie@visitmusiccity.com to order your guitar pick sign today.