FY 12-13 Tax Collections Highest in City’s History
The Nashville Convention & Visitors Corp (NCVC) announced that Nashville has reached a new fiscal year record for the highest hotel occupancy tax collections in the city’s history. In addition the occupancy tax, a key performance measure for the hospitality industry, broke monthly records in 11 out of 12 months, with June marking the highest collections for a single month ever. FY 2012-13 collections reached an all-time high of $36,937,635, representing an increase of 8.6% compared to 2012. June 2013 revenues totaled $3,998,945, marking the highest collections in one month, exceeding the previous all-time high by 8.3% (June 2012). The NCVC sold 1,176,683 future room nights for FY 12-13, the highest in the city’s history.

NCVC Partners with Bon Appetit for “Press Play” Initiative
Music and food go hand-in-hand, and no city knows that better than Nashville. That’s why the NCVC partnered with Bon Appétit to launch the magazine’s new website music platform called “Press Play.” See more about the Bon Appétit partnership. These custom Spotify playlists are curated by Nashville’s top chefs including Philip Krajeck of Rolf & Daughters (Bon Appetit’s 2013 #3 Best New Restaurant), Tandy Wilson of City House and Tyler Brown of Capitol Grille. As you peruse the site you’ll come across different playlists. So take a listen and then save the playlists on your personal Spotify account to listen to anytime.

Phillip Nappi of Nashville’s Peter Nappi Selected as Finalist in Entrepreneur Magazine’s “Emerging Entrepreneurs” Contest
Phillip Nappi, co-owner of the Nashville footwear company Peter Nappi, is one of five finalists in Entrepreneur magazine’s “Emerging Entrepreneur of 2013” contest. Now through September 17, friends and fans of Peter Nappi can vote for Phillip to become the Emerging Entrepreneur of 2013. To see Phillip’s full business profile and video and to cast your vote, go to entrepreneur.com/e2013emerging. Peter Nappi, a luxury leather footwear and accessories company, was founded in 2009 by Phillip and Dana Nappi, who own and operate the design studio and retail store in Nashville’s Germantown neighborhood.

NCVC Offers Discounted Advertising on Music City Radio
The NCVC continues to engage listeners from around the world through Music City Radio, which features the diverse artists and genres represented in Nashville. The only destination radio station in the country can be accessed via www.visitmusiccity.com and includes monthly contests and exclusive content.

The NCVC is offering an exclusive opportunity to members for discounted advertising on Music City Radio. The station is the only place to advertise on the NCVC website and - because it features all things Nashville - it's the best place to highlight your business! Check out the station at www.musiccityradio247.com. Members highlighted this month include Holiday Inn Express Nashville Airport, Durango and The Hermitage “Home of President Andrew Jackson”. For more information, contact jeri@visitmusiccity.com.

Tennessee’s Tourism Chief Receives National Accolade
Commissioner Susan Whitaker, Tennessee Department of Tourist Development, was named 2013 State Tourism Director of the Year by the U.S. Travel Association’s National Council of State Tourism Directors. The award is presented annually to the state tourism director who contributes to successfully raising the profile of their state as a travel and tourism destination, selecting the individual exhibiting the most impressive achievements. 2013 marks her 10th year as tourism commissioner. Tourism is one of Tennessee’s largest industries, providing a $15.36 billion direct economic impact and generating more than $1 billion annually in state and local sales tax revenue, with a record-setting 54 million person-trips to Tennessee in 2011 – a 10 percent increase, ranking the state 9th in total travel.

High School Career Fair Introduces Students to Hospitality Industry
The Nashville Convention & Visitors Corp (NCVC) is recruiting industry partners to showcase potential career paths at the fifth annual Academies of Nashville Career Exploration Fair on Wednesday, Oct. 30 at the Music City Center. The event will provide an avenue for high school freshman in Nashville to explore a breadth of career areas through interaction with local professionals. Engaging activities will allow students to envision themselves in careers in hospitality and tourism and also see the relevance of their studies. The students will use this experience as a key element to determine which themed academy to pursue throughout high school. To learn how your hospitality company can participate, contact Leigh Anne Sanders at leighanne@visitmusiccity.com.

Three NCVC Members Listed on Inc. 5000
Congratulations to Advance Financial, Brand Imaging Group and Music City Tents & Events for being listed on the 2013 Inc. 5000. The list features the fastest-growing companies in the U.S. and includes seven Middle Tennessee firms. View the full list.

Music City Hitmakers
Music City Hitmakers
Congratulations to Brian Hatchett of TownePlace Suites by Marriott Nashville Airport and Ashley Schultz of Renaissance Nashville Hotel who were named Music City Hitmakers for the months of June and July. View their stories. The Music City Hitmakers program recognizes the extraordinary customer service of Nashville's front-line hospitality employees. Visitors are encouraged to nominate the individual that made their stay unforgettable. Think a member of your staff deserves recognition? Make sure you've got Music City Hitmakers materials so they can be nominated.

Brand Champion
Husk Nashville
Husk Nashville is the newest outpost of the Neighborhood Dining Group and James Beard Award-winning Chef Sean Brock’s renowned restaurant, Husk. Brock, a respected hero of farm-to-table and Southern cuisine leads the culinary team. The restaurant is housed in a building that dates back to 1895, is on the National Registry of Historic Homes, and overlooks downtown. The philosophy at Husk Nashville is to celebrate Southern cuisine, use heirloom produce and showcase regional specialties. Not to mention the Husk logo displays a guitar, honoring Nashville’s musical heritage. Welcome to Music City, Husk Nashville, and congratulations on being named the Music City Brand Champion for the month of August!

Industry Indicators
July 2013 hotel data for Davidson County

  • Demand (rooms sold) increased 6.7% over July 2012. This is the best July in the city’s history in terms of rooms sold.
  • Occupancy increased 6.2% over the previous year.
  • Average Daily Rate (ADR) increased 7.9% over the previous year.
  • Revenue per Available Room (RevPAR) increased 14.6% over the previous year.
  • Hotel Revenue increased 15.1% over the previous year.
  • Supply increased 0.4% over the previous year.
Nashville had the 2nd largest increases in RevPAR and Hotel Revenue among the Top 25 Markets for July, and the 4th largest percent increases in Demand (rooms sold) and Occupancy. All increases were above average for the Top 25 Markets.

Cummins Station
Cummins Station is a redevelopment of an iconic historic property transformed into a contemporary business and retail community. The Cummins Station community consists of 400,000 square feet of truly unique office, retail, restaurant and recreational space, including M. Restaurant and m. market, Avenue Bank, and more. Another unique property of Cummins Station is the Community Arts Program which encompasses exhibitions of college student art, vintage art exhibition posters, and an original collection of paintings, drawings, prints and photographs installed throughout the building. On the garden level, there is also a dedicated gallery (comprised of two converted passenger train cars) in which a variety of exhibitions are held each year, all free to the public. Originally completed in 1907, Cummins Station made its mark on Nashville as a warehouse for Maxwell House Coffee and is today a great place to work or visit, enjoy a great meal, and take a refreshing look at contemporary art. www.cumminsstation.com

For event information, click here.

Creating Applause
September 5
NCVC Office

New Member Orientation
September 12
NCVC Office

Tourism Connection
September 19
Location & details TBA

Nashville Backstage:
Side 2

September 26
NCVC Office

New Members
The Big Bungalow Bed & Breakfast
Booking.com (USA) Inc.
The Chef and I LLC
DCR Event Productions
Husk Restaurant
Peg Leg Porker BBQ
Premier Protective Services, Inc.
Sardinia Enoteca Ristorante
US Foods

Helpful Links
Upcoming Member Events
Convention Calendar
Renew Online
Order Hitmakers Materials
Promote the Nashville App

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Nashville Convention & Visitors Corp
150 Fourth Avenue North, Suite G-250
Nashville, TN 37219