Vision & Goals of the Nashville CVC
VISION: That Nashville will continue to be a premier domestic and international entertainment destination for travelers who seek leisure and convention experiences.
GOAL: To grow the $4 billion hospitality industry to $5 billion a year.
NCVC MISSION: To maximize the economic contribution of the convention and hospitality industries to the total community by marketing and developing Nashville as a premier domestic and international destination.
THE PROMISE OF NASHVILLE – where the music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.
NCVC STRATEGIC GOALS
citywide sales efforts for convention and leisure travel by targeting
opportunities available through the three convention centers – Music
Center, Nashville Convention Center and Gaylord Opryland Resort
Convention Center – and expanded tourism initiatives and international
- Leverage and expand
the opportunities, creativity, energy
and diversity of the Music City brand.
- Evaluate and support programs
and strategies which maximize
revenue opportunities and secure new sources of increased funding for
- Enhance the visitor
experience through initiatives that
allow visitors to more easily enjoy the city and its
- Engage the community as advocates and sales ambassadors for the hospitality industry in Music City.