About the Nashville CVC

Brand Promise
The Promise of Nashville, where the music is inspired, created, recorded and performed, is to provide the ultimate musical entertainment experience, celebrated throughout our diverse cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.


What We Do
Travel is our business. Nashville attracts over 11 million visitors every year.

The Nashville Convention & Visitors Corp brands, sells and markets Nashville, Music City, to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. Locals rarely see our work - they enjoy our results.

In 2003, our Board of Directors set a goal to grow Nashville's second-largest industry from $3 billion to $5 billion. As we close in on our goal, visitor spending now stands at over $4 billion annually. See who's currently serving on our Board of Directors.

We have a sales staff consisting in Nashville and sales offices in Chicago, Atlanta and Washington D.C. - key cities for the meetings markets. Sales staff is made up of both Convention Sales and Tourism Sales and selling tactics include prospecting, trade shows, sales trips to call on clients, RoadShows and other client events.

Our marketing team encompasses several areas including advertising, digital marketing, public relations, publications, events, promotions, sponsorships, packages, a call center, two visitor centers, convention services and research.

The NCVC is governed by a 18 member board made up of outstanding community leaders who give selflessly of their time for the economic development of Music City.

In 2006, the Nashville Convention & Visitors Corp created a 501(c)(3) foundation to enhance its programs, providing more education, training and research benefiting Nashville citizens, the workforce of its hospitality industry, and visitors to Music City. Officially named Music City, Inc., the foundation launched the Music City Walk of Fame project in November 2006.

Learn more about the vision and goals of the Nashville Convention & Visitors Corp.


Music City Inc.
In 2006, the Nashville Convention & Visitors Corp created a 501(c)(3) foundation to enhance its programs, providing more education, training, and research benefiting Nashville citizens, the workforce of its hospitality industry, and visitors to Music City. Officially named Music City, Inc., the foundation launched the Music City Walk of Fame project in November 2006.


Event Marketing Fund
The Nashville Convention & Visitors Corp serves as the administrator of the Metropolitan Nashville Event & Marketing Fund. All meetings of the Metropolitan Nashville Event and Marketing Fund are listed on the calendar at www.nashville.gov/calendar.