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RESEARCH AND STATISTICS
Research Highlights from 07-08 Visitor Intercept Surveys, compared to 2001 Study
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2001 |
2007-08 |
| Avg. Size of Party |
3.9 |
3.5 |
| Avg. Length of Stay (# of nights) |
3.7 |
3.5 |
| Avg. Spending per Party |
$608 |
$1,593 |
| Avg. Spending per Person per Room Night |
$42.13 |
$130.04 |
| Avg. Age of Visitor |
n/a |
50.3 |
| Avg. Income of Visitor |
n/a |
$91.6K |
| Nashville Met Expections |
99% |
94%* |
| Likely to Return to Nashville |
72% |
92% |
| Sources of Info for Trip (Internet) |
15% |
54% |
Accommodations in Nashville
Hotel/Motel/Resort
Family/Friends |
72%
20% |
84%
11% |
Number of Visits to Nashville
First Visit
Repeat Visit |
58%
42% |
51%
49% |
Primary Form of Transportation
Car/Truck/Van/SUV
Commercial Airline |
49%
36% |
55%
36% |
Purpose of Visit
See/Visit Sights, Atttractions, Events
Attend a Convention/Conference/Business Meeting
Visit Family/Friends |
n/a |
50%
26%
19% |
*only asked in 1st round of 07-08 surveys
Hotel & Convention Performance
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2006 |
2007 |
2008 |
2009 |
| Hotel Occupancy Tax (5% local) |
$24,201,000 |
$25,858,915 |
$25,611,084 |
$22,026,626 |
| State Sales Tax Rate |
7% |
7% |
7% |
7% |
| Local Sales Tax Rate |
2.25% |
2.25% |
2.25% |
2.25% |
| Hotel Occupancy Rate |
66.20% |
65.8% |
62.5% |
57% |
| Airline Deplanements |
4,832,604 |
4,947,456 |
4,703,477 |
4,452,929 |
| Conventions Held |
582 |
524 |
526 |
474 |
| Convention Delegates |
652,694 |
592,071 |
527,389 |
461,050 |
| Convention Economic Impact |
$466,023,516 |
$422,588,040 |
$443,006,760 |
$387,282,000 |
| Hotel Rooms Sold |
5,733,078 |
5,751,362 |
5,526,803 |
5,080,592 |
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