Sponsorship and Partnership Opportunities
Music City is a strong brand that extends beyond the city itself. It is a brand that is recognized around the world. Because of this, the NCVB creates integrated marketing programs that target the 11.5 million individuals that identify with the brand throughout the world and are traveling to Nashville to experience Music City.
The NCVB knows that integrated marketing and activation is the key to achieving marketing goals and return on your investment. NCVB is offering an opportunity to develop an integrated marketing program that leverages and further promotes the brand marketing messages to our visitors across the country.
Music City Radio
Music City Radio is a 365/24/7 destination for all things Music City! MCR features all genres of music found in our great city. Gain access to exclusive interviews from Artists, Actors, Songwriters, Producers and Industry Executives who share their stories and passion for Music City. Get the inside scoop about upcoming events and activities in Nashville.
Opportunities include:
Advertising, On-Line/Interactive, Feature Programming Segments and Sweepstakes
Music City Soul Series
Music City celebrates Black History Month with a musical event every Thursday in February. The event is held at a club in downtown Nashville with musical performances from some of the best like Damien Horne, Scat Springs and more.
Opportunities include:
Print, Online/Interactive, Hospitality, PR, On-Site Activation and Sweepstakes Opportunities
Awesome April
There is so much going on this month that we had no choice but to call it Awesome April. Concerts, awards shows, operas, music festivals and symphonies are just some of the things that truly make this month one of musical tribute. Country Music Marathon, Tin Pan South, Nashville Film Festival and more.
Opportunities include:
Online/Interactive, PR and Sweepstakes Opportunities
Music City July 4th: Let Freedom Sing!
In 2012, Music City's signature July 4th celebration "Let Freedom Sing!" event saw more than 155,000 festival-goers by extending the campus past Riverfront Park. The event is fun for the entire family. The Family Fun Zone features entertainment, inflatables, arts and crafts. The main stage features more than six hours of live music from Country, to Rock and the Grammy®-winning Nashville Symphony Orchestra (NSO).
Nashville continues to be among the top 10 destinations in the United States for Independence Day fireworks and has one of the only fireworks show in the world choreographed to live music. The crowd was not disappointed when the magnificent 25-minute fireworks display lit up the skies of city.
Opportunities include:
Print, Radio, Online/Interactive, Artist Relations, PR, Hospitality, On-Site Activation, Sweepstakes and TV Opportunities
Music City Connection: Heroes Behind the Hits
Music City Connection: Heroes Behind the Hits is a radio show recorded and produced by the Nashville Convention & Visitors Bureau and broadcast exclusively by Sirius/XM Satellite Radio. Shows will also be featured on Music City Radio 24/7.
This two-hour show is taped live before audiences at various Nashville venues each month, the series presents songwriters of all genres during an informal "in-the-round" showcase, performing their hits, revealing their influences and sharing their personal stories of writing, recording and living in Music City. Visit the website for an up close look at the event: http://www.visitmusiccity.com/radioshow
Opportunities include:
On-air mentions, Artist Relations, PR, Hospitality and Sweepstakes Opportunities
Songwriting Competition
The sixth annual Music City Songwriting Competition conducts a world-wide search for the best original song. The competition begins Fall and runs through Winter. This program has received nearly 7,000 entries and over $6 million in media value. Each year an established artist (past artists include: Rodney Atkins, Phil Vassar, Josh Turner, and Craig Morgan) hosts the competition and songs are judged by a panel of industry professionals.
Opportunities include:
Print, Online/Interactive, PR, TV, Artist Relations and Sweepstakes Opportunities
Music City Walk Of Fame
The Music City Walk of Fame, created in the fall of 2006 on Nashville’s Music Mile, is a landmark tribute to those from all genres of music who have made significant contributions to preserving the musical heritage of Nashville and have contributed to the world through song or other industry collaboration. The Walk of Fame features 60 star-and-guitar medallions and is located on the Music Mile in downtown Nashville in the Walk of Fame Park.
The Music City Walk of Fame is an official project of Music City, Inc., the charitable foundation of the Nashville Convention & Visitors Bureau.
Opportunities include:
Print, Online/Interactive, PR, Hospitality, Artist Relations, On-Site Activation and Sweepstakes Opportunities
New Year’s Eve: Bash On Broadway
The third annual Bash On Broadway in downtown Nashville celebrated ringing in 2011 with more than 55,000 people on a balmy December evening.
This event features over five hours of live musical performances. Past artists have included: THE FARM, Jeffrey Steele with special guest Eddie Montgomery, legendary rock band Lynyrd Skynyrd, Rodney Atkins, Will Hoge and many more. On the countdown to midnight, a dazzling fireworks display erupted and thirty pounds of confetti floated overhead as the music note dropped with a champagne toast by the headline band.
Opportunities include:
Print, Radio, Online/Interactive, Artist Relations, PR, Hospitality, On-Site Activation, Sweepstakes and TV Opportunities

