Branding Survey Results 2010
Nashville Convention & Visitors Bureau

Notes:

  • 2010 Survey Results are an improvement upon 2007 Survey Results by every measure
  • Collection Method: Online survey, contacted through email and social media websites
  • Number of Respondents: 1060
    • Email Respondents: 721 (10.3% response rate)
    • Social Media Respondents: 339
  • Survey Dates: 09/09/2010 - 10/14/2010

2010 2007 Percent Difference
2007 → 2010
Does Music City live up to its name/reputation? Yes: 99.1%
No: 0.9%
Yes: 97%
No: 3%
+2.1%
Was your experience in Music City authentic? Yes: 99%
No: 1%
Yes: 98%
No: 2%
+1.0%
Does Music City present itself in a unique manner? Yes: 99.6%
No: 0.4%
Yes: 96.6%
No: 3.4%
+3.0%
Is live music easy to find? Yes: 99.1%
No: 0.9%
Yes: 96.3%
No: 3.7%
+2.8%
Did you find any barriers to your access of live music? Yes: 9.5%
No: 90.5%
Yes: 24%
No: 76%
+14.5%
Do you find diversity in the types of music available in Nashville? Yes: 91.1%
No: 8.9%
Yes: 86.6%
No: 13.4%
+4.5%
Is the "Music City" brand represented throughout the Nashville community outside of live music venues? Yes: 96.2%
No: 3.8%
Yes: 93%
No: 7%
+3.2%
On a scale of 1 to 10, how would you rate your overall Nashville experience? 10: 58.1%
8-10: 92.9%
5-7: 5.8%
1-4: 1.3%
Average: 9.3
10: 43.2%
8-10: 89.2%
5-7: 8.6%
1-4: 2.2%
Average: 8.8
+14.9%
+2.7%
-2.8%
-0.9%
Increase of 5.7%
Will you visit Nashville in the future? Yes: 81.2%
Very Likely: 13.2%
Somewhat Likely: 4.9%
Not Likely: 0.5%
No: 0.1%
Would you recommend Nashville as a vacation destination? Yes: 79.2%
Very Likely: 14.6%
Somewhat Likely: 5.3%
Not Likely: 0.8%
No: 0.1%
When did you visit Nashville? 0-3 months ago: 58.0%
4-6 months ago: 27.6%
7-9 months ago: 7.5%
10-12 months ago: 10.9%

 

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