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What is a Music City Brand Champion?
A Music City Brand Champion is defined as any convention, conference or meeting group who embraces Nashville's Music City Brand through their marketing and promotional efforts. The Music City Brand represents all genres of music - from country to blues, rock to jazz, gospel to bluegrass, and classical to songwriting. Nashville is about all kinds of music. We challenge you to find ways to include music into your meeting.
How to use the Music City Brand
Whether it's using the Music City Brand in your theme or printed materials, incorporating it into your logo or website design, or inserting live music into your meeting's activities and programming, on this page you will find examples of how you might successfully incorporate the Music City Brand. If you would like additional ideas or assistance, please contact the Services Department.
Music City Brand Champion Individual Prizes
The Nashville Convention & Visitors Bureau will recognize each group that uses the Music City Brand with the awarding of a uniquely Nashville gift. The NCVB will be on the lookout for convention, conference and meeting groups that successfully use the Music City Brand. In order to make sure that the Nashville CVB is fully aware of your efforts, please be sure to notify the Services Department of your successful use of the brand.
Electronic examples may be emailed to: musiccitybrandchampion@visitmusiccity.com.
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Hard copies may be mailed to:
Nashville Convention & Visitors Bureau
Attn: MCBC Program
150 Fourth Avenue North, Ste. G-250
Nashville, TN 37219.
It is important for you to let us know of your use of the Music City Brand because we have an even more spectacular prize for the one we select as the best overall utilization of the brand.
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Annual Brand Champion Award
Each January, an anonymous Nashville Convention & Visitors Bureau selection committee will designate an overall Brand Champion for the previous calendar year. To be considered for the Brand Champion Award, conventions, conferences and meetings must have been recognized and awarded an individual prize during thepreceding year's January through December period. Candidates will then be judged based on how the group incorporated music into the theme, logo, program, group website and other categories. The overall champion will receive a Gold Record signifying the achievement, designation on the Nashville CVB website for the next year highlighting the group's achievement, (2) Southwest Airlines round-trip tickets, (2) Nashville All-Access attraction passes, (2) nights stay at a select Nashville hotel and a Music City gift bag.
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