MUSIC CITY CENTER BOOKINGS EXCEED 730,000 ROOM NIGHTS
Nashville Convention & Visitors Bureau (NCVB) announced today
that pre-opening sales for the Music City Center have exceeded 730,000
room nights. The organization has set an internal goal of booking one
million room nights for the center prior to its opening in 2013.
“Exceeding 730,000 room nights illustrates the opportunity we have to make Nashville a top convention destination,” said Mayor Karl Dean. “Despite the economic challenges our nation has faced in the past few years, Nashville’s hospitality industry has consistently served as a significant catalyst for economic growth. It’s been an incredible year for our city by any measure, and I applaud the hospitality industry on this achievement.”
According to the NCVB, the number of total room nights booked for the MCC is 731,543, which represents 86 individual meetings. The NCVB established the self-imposed one million room night goal at a time when the project included an adjacent headquarter hotel with 1,000 rooms that would open simultaneously with the new center. Since establishing the goal, the headquarter hotel project has been designed with 800 rooms and is planned to open nine months after the center.
“As one of the most unique convention campuses in the country, the stage has been set for the MCC to be the primary catalyst for growing the overall meeting and conventions market,” said Butch Spyridon, president of the NCVB. “It’s extremely positive that many of the groups have chosen to book for multiple years and even added Music City to their regular meeting rotation. Nashville has gained a lot of momentum in recent months and we are on pace to reach our goal.”
The meetings booked for the Music City Center range from its opening year of 2013 to 2026 and include multi-year agreements for many groups. The most recent groups to commit include the National Recreation and Park Association, booked for 2021, and the Automotive Service Association, booked for 2014.
Music City Center Bookings Exceed 730,000
The Music City Center, the flexible, multi-use convention facility, will be roughly three times the size of the existing Nashville Convention Center. The average size of convention currently meeting in the Nashville Convention Center is 2,300; the average size of a group being booked for the Music City Center is 6,800. The business booked for the Music City Center represents new business to Nashville, or existing business that could only meet here again if a larger facility were available.
The announcement of the MCC bookings comes on the heels of Nashville’s record-breaking year. Beginning in June 2011, Nashville’s hotel tax collections began breaking monthly records. The city experienced continued momentum in subsequent months, largely fueled by great attendance at conventions and huge leisure weekend business.
“Reaching this milestone is just one more reason why Nashville has had one of its best years in history,” said Spyridon. “Enthusiasm for Music City is at an all-time high and our clients are responding positively to the efforts set forth by the entire industry.”
The Nashville Convention & Visitors Bureau
The mission of the Nashville Convention & Visitors Bureau is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVB’s website at www.visitmusiccity.com.