Progressive Clothing & Home Goods Store Two Son Opens In East Nashville
Featuring Hard-To-Find National Brands & In-House Label for Men & Women
NASHVILLE, TN - Two Son, a curated multi-brand store featuring clothing and accessories for men, women and the home, will open on Tuesday, December 8 at 918 Main Street in East Nashville.
The store and its website will be the exclusive home of the Two Son clothing brand, featuring American-made clothing for men and women. It will also stock a wide range of progressive fashion, accessory and fragrance brands, many of them never before sold in Nashville, including: Norse Projects, Freenote Cloth, Tellason, Schott NYC, PF Flyers, Helm Boots, Reigning Champ, Ascot, Sons of Trade and ManReady Mercantile for men and Lauren Manoogian, Ace & Jig, Ryan Roche, Caron Callahan, B Sides Jeans, Ilana Kohn, Clyde, Maryam Nassir Zadeh, Scosha and Kathleen Whitaker for women. Two Son’s home and beauty selection includes Earth Tu Face, Le Labo, D.S & Durga, Sachajuan, Illesteva, Le Feu De L’eau, Hasami and IvyIvyIvy. A curated selection of periodicals and art books will be available as well.
The brand was founded by two couples and great friends, David Perry and Leigh Watson and Aubrey McCoy and James Kicinski-McCoy. By coincidence, each couple has two sons, which inspired the name. Two Son is a reflection of the foursome's collective passions and affinity for quality, minimalism and excellent design. Each of the four partners has a part in the store’s curation as well as the design of the Two Son brand collection, which will evolve each season. Two Son features both men’s and womenswear, including three styles of jeans (two fits for men, one for women) and a range of knits and wovens, all made in America.
Located at the corner of McFerrin Avenue on East Nashville’s bustling Main Street, Two Son’s location was chosen for its accessibility - downtown Nashville is just over the bridge – and the personality of the neighborhood, home to many of Nashville’s creative class. The black cinderblock building features a row of large street-facing windows – all the better to see the magic inside. There, beyond a 2,200-square-foot selling floor with unique built-in fixtures and lighting from Schoolhouse Electric, Two Son’s in-house design studio is visible to shoppers through glass walls. Another special feature is a custom wallmounted photo unit from Smilebooth where guests can take high-quality digital images and share them through social media in real-time from the store. The Two Son + Smilebooth installation is the first of its kind in the U.S., and aims to revolutionize the way the brand reaches its audience worldwide.
Two Son is located at 918 Main Street in East Nashville. Contact the store at 615-678-4953. Shop online at www.twoson.co.