Tickets, Hotel Packages Now on Sale for Southern Living’s Labor Day Weekend Events
Nashville Partnership Celebrates Brand’s 50th Anniversary
NASHVILLE – Southern Living, the leading authority on Southern life and culture, has partnered with Nashville to celebrate the brand’s 50th anniversary in 2016 with Nashville Now (#NashvilleNow), an event taking place Labor Day weekend, Sept. 1 to 5, throughout Music City. Tickets and hotel packages can now be purchased at visitmusiccity.com/NashvilleNow.
“We are thrilled to be working with the city of Nashville – it’s one of our favorite Southern cities and a great example of how the South is continuously evolving but also celebrating its roots,” said Southern Living Editor-in-Chief Sid Evans.
The event will feature several iconic attractions, such as The Bluebird Cafe, Cheekwood, Andrew Jackson’s The Hermitage, as well as newer hot spots like the 12South Neighborhood and Pinewood Social restaurant and bowling lanes.
“It is an honor that Southern Living chose to host its 50th anniversary celebration in Nashville,” said Ken Levitan, co-president of Vector Management and board chair of the Nashville Convention & Visitors Corp. “We believe Nashville represents all that is great about the South, and this event allows us another opportunity to showcase our music, dining and neighborhoods. The planned activities are stellar, and we expect tickets will go fast to visitors eager to sample the great things happening in our city.”
Over the course of the weekend, several experiences will be offered to consumers through ticketed events. Each event will be curated by Southern Living editors and provide an inside look into the authentic happenings in Music City.
A sampling of the weekend’s itinerary include the following:
Friday, September 2
- Jack Daniel’s Tasting at Andrew Jackson’s The Hermitage: Join Southern Living Editor-in-Chief Sid Evans in celebrating Jack Daniel’s 150th anniversary at the historic setting of The Hermitage.
- Private Homes & Gardens Tour: Tour some of Nashville’s most beautiful private homes and gardens with Southern Living Home Editor Zoe Gowen, and meet some of the Nashville designers featured on the pages of the magazine.
- Hot Chicken & Craft Beer Tasting: Southern Living Editor-in-Chief Sid Evans and Executive Editor Krissy Tiglias will host a panel on the origins of hot chicken and Nashville’s burgeoning craft brew scene.
- Baubles & Bubbles: Spend time in one of Nashville’s most stylish neighborhoods, 12South. Select stores throughout the neighborhood will offer Southern Living badge holders a special treat or discount for stopping by.
- Dinner at Cheekwood with Editors: The Cheekwood Botanical Garden & Museum of Art will be the backdrop for a cocktail reception and a locally-produced dinner curated by Southern Living Test Kitchen Director Robby Melvin. Dinner and dancing music performed by Nashville’s own Jason Eskridge & Band.
Saturday, September 3
- Songwriters in the Round at The Bluebird Cafe: Editor-in-Chief Sid Evans and Travel Editor Valerie Luesse will host a quintessential Nashville experience in a legendary venue. The event will feature two of Nashville’s most notable songwriters, Jessi Alexander (“I Drive Your Truck”) and Jon Randall (“Whiskey Lullaby”).
- Dinner at Martin’s Bar-B-Que Joint: Spend the evening enjoying the tastes of beloved pit master Pat Martin as he prepares dinner on his open fire pits.
Sunday, September 4
- Fisk Jubilee Singers: Start the morning with pastries and coffee in the historic Jubilee Hall where you’ll learn about Fisk University and some of its notable alumni, including W.E.B. DuBois and Congressman John Lewis, among many others. Then, head over to the Fisk Memorial Chapel for an inspiring performance by the Fisk Jubilee Singers, as well as a Q&A with Editor-in-Chief, Sid Evans and Dr. Paul Kwami, Musical Director.
- Chef & Editor Drop-In Brunch: Spend time mingling with Southern Living editors at a favorite Nashville spots, Pinewood Social. Brunch and Bloody Marys will be served.
- Music on the Mountain: Enjoy award-winning Nashville songwriters Rivers Rutherford, Brett James and Tim Nichols under the stars at Vanderbilt’s Dyer Observatory. Local food trucks will provide a taste of Nashville, and the telescope will be available for viewing. Once the music kicks-off you’ll be treated to an “only in Nashville” experience as the writers share the stories of how their hit songs came to be.
Monday, September 5
- Monday Blues Breakfast: Wrap up the 50th Anniversary celebration with Southern Living Editors at ACME Feed & Seed. Enjoy a buffet brunch and bottomless Bloody Marys, mimosas and champagne, plus live music from Nashvillian Mikky Ekko.
*All talent, venues and times subject to change.
Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 23 million people each month, Southern Living connects consumers to the region’s rich culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest media companies in the world.
The Nashville Convention & Visitors Corp
The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com, tune in to our internet radio station at www.highway65radio.com, and follow us on social media: