Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville Announces New Event Site and New Name
Accommodating Growth and Enhancing Security Primary Factors for Changes
NASHVILLE – Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville will be held for the first time at the Bicentennial Capitol Mall State Park, the Nashville Convention & Visitors Corp (NCVC) announced today. The traditional Music Note Drop and accompanying fireworks display will ring in the New Year against the backdrop of the iconic State Capitol building and unique view of the Nashville skyline.
“Our famed New Year’s Eve event has grown exponentially over the last few years, resulting in the need to expand the footprint,” said Beth Seigenthaler Courtney, NCVC board chair and managing partner and president of DVL Seigenthaler. “This move also allows us to enhance security for all who attend, giving much more room for event revelers, vendors, emergency personnel and others to move conveniently and securely throughout the celebration.” Event organizers will activate the traditional Lower Broadway location with a large screen that will display the concert and the Note Drop, along with a secondary fireworks show across the Cumberland River. Shuttles will run between locations to allow partygoers to enjoy them both.
“Having the primary stage location at Bicentennial Mall allows us to blend two dynamic neighborhoods of Nashville,” Courtney said. “You have the wonderfully energetic vibe of Broadway bridging with one of the city’s hottest restaurant districts in Germantown, allowing visitors to fully enjoy our great city.”
The New Year’s Eve event has drawn crowds in excess of 100,000 in recent years, with the 2015 event boasting 150,000 revelers on Broadway and surrounding downtown streets.
“Nashville’s New Year’s Eve celebration is one of the events that makes Music City unique, and it’s an opportunity to shine the spotlight on our great city to a massive audience,” said Mayor Megan Barry. “We want to continue to grow this event and give visitors a chance to enjoy Nashville in the safest manner possible. The location change will allow safety to remain a top priority while also highlighting another marquee site in our dynamic city.”
“I know Lower Broadway is Nashville’s postcard, but I’m extremely fortunate to represent so many of the areas that put us on the map as Music City,” said Metro Councilman Freddie O’Connell, who represents District 19, which includes both Lower Broadway and Bicentennial Mall. “Hosting New Year’s Eve at Bicentennial Mall will bring more visitors to the future home of a magnificent state museum, which is connected to Tennessee’s agrarian history at the Nashville Farmers’ Market, as well as the cultural nexus where Rosa L. Parks Boulevard and Jefferson Street intersect. And, of course, we first and foremost want to remain focused on safety.”
Butch Spyridon, NCVC president and CEO, noted that event growth, heightened security and reduced footprint space collectively provided challenges to the traditional Lower Broadway location.
“Our mission is always to provide the highest quality event while planning for future growth,” said Spyridon. “While we loved the traditional site, this decision reflects our success, and we will continue to include Broadway to showcase more of Nashville. We have worked with security officials to ensure everyone’s safety and to provide the best concert viewing experience.” Other advantages of the new location include more convenient, accessible and better secured entry and exit points and availability of state parking lots surrounding Bicentennial Mall to provide additional convenient parking. “Bicentennial Capitol Mall State Park has many benefits both from the production side and for the attendees, all of which allow us to elevate the experience and produce a world-class event,” Spyridon said. “The team at Tennessee State Parks has been exceptionally helpful in making this change successful.”
In future years, the NCVC will continue to evaluate all its options for an event location and views Bicentennial Mall as a temporary location that may or may not become permanent.
Along with the location change, the NCVC announced the new name of the annual event as Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville. The concert lineup and headlining act for Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville will be announced in the coming weeks.
Jack Daniel’s Music City Midnight: New Year’s Eve in Nashville is produced by the NCVC for the city of Nashville and presented by Jack Daniel’s. Additional partners include Advance Financial, Carl Black Chevrolet, Anderson Benson Insurance, Korbel, Budweiser, Bud Light and Fetzer.
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