The Mall at Green Hills Launches Industry-First Navigation App to Make Shopping Easier and More Personalized
NASHVILLE, Tenn., March 3, 2016 – To help customize the shopping and dining experience for customers, The Mall at Green Hills today announced the launch of an industry-first mobile app. The free app, available for Android and iPhone platforms, will offer consumers first-of-its-kind indoor navigation technology and a host of other shopper-friendly functionality.
The app, developed in partnership with Meredith Xcelerated Marketing and SPREO, delivers step-by-step navigation and location-based marketing through Bluetooth and Wi-Fi technology. Shoppers using the app can quickly and efficiently:
• Map It: Locate stores, restaurants and entertainment options as they shop.
• Plan It: Plan a shopping trip in advance to navigate the mall quickly and easily.
• Love It: Use the robust functionality to save favorite stores, receive real-time event, sales and promotion information and view seasonal fashion trends.
“Today’s shoppers are all about convenience and personalization,” said Elizabeth Pitcher, marketing and sponsorship director, The Mall at Green Hills. “With our new app, we are combining tech-savvy amenities with premium retail offers to provide an unmatched, easy shopping and dining experience during the holidays and all year long.”
The intuitive app is powered by scalable technology and gives shoppers instant access and navigation to their favorite stores within the mall. Customers also have the option to map a route to shop a group of stores. The ‘Plan It’ functionality creates the most accessible route by listing selected stores in the shortest distance from a current location for quick and convenient shopping.
The Mall at Green Hills also offers several high-tech, customer-focused amenities, such as free Wi-Fi and The Mall at Green Hills Rewards, a new loyalty program that allows members to earn cash back for shopping at the mall.
About The Mall at Green Hills
The Mall at Green Hills is located in the most affluent corridor of Nashville and within striking distance to the vibrant downtown area. With more than 100 specialty stores and eateries, the mall offers an unparalleled mix of luxury, unique-to-market brands and retailers, including Tennessee’s only Nordstrom and popular anchors Macy’s and Dillard’s. Shopping hours are 10 a.m. to 9 p.m. Monday through Saturday, and 12 p.m. to 6 p.m. on Sunday. Preview the stores, the styles and the sales at www.shopgreenhills.com and www.facebook.com/mallatgreenhills.