KANSAS CITY BARBEQUE SOCIETY WELCOMES MCCORMICK GRILL MATES ON ITS SUMMER TOUR
Nashville, Tenn. June 17, 2014 – This summer, pitmasters from around the country will compete in the first-ever McCormick Grill Mates® and Kansas City Barbeque Society (KCBS) Match-Up, a multi-series competition to see who can master the flame using the bold and unique flavors of McCormick Grill Mates Montreal Steak Seasoning.
“As the largest BBQ society in the country, we know what it takes to get great flavor on the grates – and together with McCormick Grill Mates, we’re giving people a chance to compete and get creative in a brand new beef category,” said Carolyn Wells, Executive Director of KCBS. “This category will test the skills of our pitmasters to see how they can bring out the bold, delicious flavors of Montreal Steak Seasoning and demonstrate their mastery of the flame.”
Competing teams must create a winning dish using any beef of their choice and Grill Mates Montreal Steak Seasoning. Participating teams will be judged on the taste, tenderness and appearance of their submissions. The top three teams from each of the four events will win prize money.
“Montreal Steak Seasoning is perfect for a category like this because it has a hearty, versatile flavor,” said Chef Kevan Vetter of the McCormick Kitchens. “The coarse ground blend of peppers and garlic makes any cut of beef delicious, whether it’s mixed into burgers, sprinkled onto a steak or rubbed on a brisket.”
Teams will also compete in an online points chase, which will tally the standings from each of the four events. At the end of all four events, the top three teams will win a grand prize and the ultimate pitmaster bragging rights. Grand prizes include: $5,000 for first place, $2,500 for second place and $1,000 for third place.
Join Us at the Match-Up
The KCBS McCormick Grill Mates Match-Up will take place this summer at four local KCBS competition events across the nation:
• Safeway National BBQ Cup in Washington, D.C.: June 21 – 22
• Great Lenexa BBQ Battle in Lenexa, KS: June 27 – 28
• Taste of Grand Rapids in Grand Rapids, MI: July 25 – 26
• Music City Festival & BBQ Championships in Nashville, TN – Aug. 22 – 23
Consumers attending any of the four Match-Up events can get in on the action by stopping by the Grill Mates booth to grab a hamburger sample and a pack of Grill Mates Montreal Steak Seasoning, plus capture an image at the photo booth to enter for a chance to win a custom grilling package.
Join Us Online
To stay updated on the action, fans can visit the KCBS Facebook page, which will feature live updates from each event, along with photos and winner details. The McCormick Grill Mates Grillerhood on Facebook – the largest online grilling community – will also feature event highlights and photos for fans to check out.
For more information and to sign up for the contest, visit: http://www.kcbs.us/grillmates.php.
About Kansas City Barbeque Society
The Kansas City Barbeque Society (KCBS) is a nonprofit organization dedicated to promoting and enjoying barbeque, is the world's largest organization of barbeque and grilling enthusiasts with over 17,000 members worldwide.
KCBS sanctions over 400 barbeque contests throughout the United States and spanning the globe. From volunteering to actual event production, our members also offer assistance to civic and charitable organizations who organize events. For more information, visit: kcbs.us.
McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavor leader it is today. Visit mccormick.com, mccormickcorporation.com and Facebook.com/McCormickSpice for more information.